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BUILDING STRONG BRANDS,
[Buy it!]
David A AakerUSD 11.91
(Fri May 17 16:51:39 2024)
AbebooksAUBook Orphanage ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: The Free Press, New York] Hardcover hardcover, 6½" x 9½", with dust jacket 380 pages Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. He shows how to manage the 'brand system' to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assetts into new markets and products. AS NEW book in AS NEW unclipped dust jacket
[McCrae, VIC, Australia] [Publication Year: 1996]
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The Negative (Ansel Adams Photography, Series 2)
[Buy it!]
Adams, AnselUSD 23.84
(Fri May 17 16:51:36 2024)
AbebooksLucky's Textbooks ISBN10: 0821221868, ISBN13: 9780821221860, [publisher: Ansel Adams] Softcover
[Dallas, TX, U.S.A.] [Publication Year: 1995]

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