Delete |
BUILDING STRONG BRANDS, [Buy it!] | David A Aaker | USD 11.91 (Fri May 17 16:51:39 2024) | AbebooksAU | Book Orphanage | ISBN10: 002900151X, ISBN13: 9780029001516, [publisher: The Free Press, New York] Hardcover hardcover, 6½" x 9½", with dust jacket 380 pages Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. He shows how to manage the 'brand system' to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assetts into new markets and products. AS NEW book in AS NEW unclipped dust jacket [McCrae, VIC, Australia] [Publication Year: 1996] |