ISBN10: 193543926X, ISBN13: 9781935439264, [publisher: Ig Publishing 2011-08-16, Brooklyn, N.Y.] Softcover Language: ENG
[London, United Kingdom] [Publication Year: 2011]

Paperback / softback. New. ISBN 193543926x 9781935439264 [GB]

ISBN10: 193543926X, ISBN13: 9781935439264, [publisher: Ig Publishing] Softcover New Book. Shipped from UK. Established seller since 2000.
[Wood Dale, IL, U.S.A.] [Publication Year: 2011]

ISBN10: 193543926X, ISBN13: 9781935439264, [publisher: Ig Publishing, Brooklyn] Softcover Paperback. A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. From the author of the best-selling Propaganda, Crystallizing Public Opinion is the first book ever written about public relations. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
[Stevenage, United Kingdom] [Publication Year: ...
Show/Hide image

Ig Publishing. Used - Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Ig Publishing ISBN 193543926x 9781935439264 [US]