ISBN10: 0851995357, ISBN13: 9780851995359, [publisher: CABI Publishing, Wallingford] Hardcover First Edition Hardcover. This second volume on this topic reflects on the progress in consumer psychology theory and research. It is based on papers presented in the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Vienna, July 2000. The book focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with problems such as coping with nonlinear utility functions, capturing highly emotional products attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population. These are typical behavioural research and measuring methodology problems that the tourism, hospitality and leisure and industry is facing. This book is based on papers given at the Symposium on Consumer Psychology of Tourism, Hospitality and Leisure. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Symposium put special emphasis on consumer decision making for evaluating choice alternatives. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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