Paperback. Very Good. ISBN 0670028479 9780670028474 [GB]

Viking Australia, 09/26/Date: 2005. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. 2005. Viking Australia ISBN 0670028479 9780670028474 [GB]

ISBN10: 0670028479, ISBN13: 9780670028474, [publisher: Viking Australia] Softcover Founders of the phenomenally successful publishing company Lonely Planet, Tony and Maureen Wheeler have produced travel guides to just about every country across the globe.Lonely Planet Publications was born in 1973 when the Wheelers self-published a quirky travel guide, Across Asia on the Cheap. This was quickly followed by what soon became the backpackers' bible, South-East Asia on a Shoestring. Going boldly where no other travel publisher had ventured, they catered for a new generation of independent, budget-conscious travellers long before the advent of mass tourism.Once While Travelling: The Lonely Planet Story is a unique mix of autobiography, corporate history and travel book. It traces Tony and Maureen Wheeler's personal story as well as the often bumpy evolution of their business into the world's largest independent travel publishing company. Above all, their memoir reveals the spirit of adventure that has made them, according to the New York Daily News, 'the specialists in guiding weird folks to weird places'. 416 pages.
[Wellington, WLG, New Zealand] [Publication Year: 2005]

Melbourne: Viking / Penguin Books, Date: 2005. 1st ed.. Paperback octavo, very good condition, colour & black & white photos, minor edgewear. 390 pp. A highly readable mixture of autobiography, business history and travel book. The authors, Tony and Maureen Wheeler, launched Lonely Planet Publications in 1973, targeted at a new generation of independent, budget-conscious travellers seeking authentic experiences. This is the founders personal story of transforming their travel guide business into the world's largest independent travel publishing company. They also describe why in 2007 they sold to BBC Worldwide. (1 of 2 available copies.). 2005. Viking / Penguin Books ISBN 0670028479 9780670028474 [AU]