ISBN10: 0743277503, ISBN13: 9780743277501, [publisher: Free Press] Hardcover [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] [ Missing Pages: SOME ] Publisher: Free Press Pub Date: 8/29/2006 Binding: Hardcover Pages: 288 First edition.
[Towson, MD, U.S.A.] [Publication Year: 2006]

Free Press 2006 First Hard cover Good [ No Hassle 30 Day Returns ] [ Edition: First ] Publisher: Free Press Pub Date: 8/29/2006 Binding: Hardcover Pages: 288.

Free Press 2006 First Hard cover Good [ No Hassle 30 Day Returns ] [ Edition: First ] Publisher: Free Press Pub Date: 8/29/2006 Binding: Hardcover Pages: 288.

[ Edition: First ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Free Press Pub Date: 8/29/2006 Binding: Hardcover Pages: 288 ISBN 0743277503 9780743277501 [US]

[ Edition: First ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Free Press Pub Date: 8/29/2006 Binding: Hardcover Pages: 288 ISBN 0743277503 9780743277501 [US]

Free Press. hardcover. Fine. 6x1x9. Almost new book.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Free Press ISBN 0743277503 9780743277501 [US]

Free Press, Date: 2006. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed. 2006. Free Press ISBN 0743277503 9780743277501 [US]

Free Press. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Free Press ISBN 0743277503 9780743277501 [US]

US: Free Press, Date: 2006. Hardcover. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers are spending money like it's going out of style. Generation X has firmly refuted its slacker reputation and is nearing the height of its earning potential. Generation Y has more buying power than any previous generation of teens and twentysomethings. But how to win their attention and loyalty?"In Mind Your X's and Y's," Lisa Johnson proves that the buying habits of 18-to-40-year-olds can be anticipated. Johnson, coauthor of "Don't Think Pink" and a leading marketing consultant, pinpoints the new rules of engagement for this Connected Generation. Based on her own and others' groundbreaking research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings -- for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few.This revolutionary book is packed with fascinating case studies of established and breakaway brands ...

Free Press, Date: 2006-08-29. Hardcover. New. New. In shrink wrap. Looks like an interesting title! 2006. Free Press ISBN 0743277503 9780743277501 [US]