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Memo 1 Advertising for Immediate Sales [Buy it!]

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Caples John  1500.00 Biblio BookScene  Boston, MA: Harper & Brothers, 1936. 1st Edition. 1st Printing. Hardcover. Very Good/No Jacket. 8vo 7.75 - 9.75"" tall. "Nice Firm Clean copy ! Light general wear. Tanning on endpapers. Binding Fine, hinges Fine, text pages fine. 1936 on title page, First Edition on Copyright page, Haper Code B-L (February 1936). 281 pages. John Caples believed in testing of ads, consistency in copywriting practice, and simplicity in advertisements. Caples wrote what probably is the most famous ad of all time: "They Laughed When I Sat Down At the Piano..." A few months later, he also wrote another famous ad: "They Grinned When The Waiter Spoke To Me In French". Both ads have been "plagiarized" and satirized continuously ever since. John Caples wrote 5 books: Tested Advertising Methods (1932) Advertising For Immediate Sales (1936) Advertising Ideas (1938) Making Ads Pay (1957) How to Make Your Advertising Make Money (1983). Contents: Foreword by Bruce Barton. Preface. How to Secure Immediate Sales from Advertising. Using the Price Appeal. Making People Buy Now. Direct-By-Mail Advertising. Copy that Creates Action. Advertising To Help Salesmen. How To Test Advertising. Results From Radio. Sales Action Via Telephone. Using Premiums to Increase Sales. Premium Success Stories. How to Use Advertising Contests. Good and Bad Results of Contests. Rules to Follow in Planning Your Contest. How to Secure Testimonials. Summing Up. . ISBN: B00N0UCDXO. Catalogs: ...  
Memo 2 Advertising for Immediate Sales[Buy it!]

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Caples, John  1500.00 Alibris BookScene via Alibris  Boston, MA Harper & Brothers 1936 1st Edition. 1st Printing. Hardcover Very Good. No Jacket 8vo 7.75-9.75"" tall. Nice Firm Clean copy! Light general wear. Tanning on endpapers. Binding Fine, hinges Fine, text pages fine. 1936 on title page, First Edition on Copyright page, Haper Code B-L (February 1936). 281 pages. John Caples believed in testing of ads, consistency in copywriting practice, and simplicity in advertisements. Caples wrote what probably is the most famous ad of all time: "They Laughed When I Sat Down At the Piano..." A few months later, he also wrote another famous ad: "They Grinned When The Waiter Spoke To Me In French". Both ads have been "plagiarized" and satirized continuously ever since. John Caples wrote 5 books: Tested Advertising Methods (1932) Advertising For Immediate Sales (1936) Advertising Ideas (1938) Making Ads Pay (1957) How to Make Your Advertising Make Money (1983). Contents: Foreword by Bruce Barton. Preface. How to Secure Immediate Sales from Advertising. Using the Price Appeal. Making People Buy Now. Direct-By-Mail Advertising. Copy that Creates Action. Advertising To Help Salesmen. How To Test Advertising. Results From Radio. Sales Action Via Telephone. Using Premiums to Increase Sales. Premium Success Stories. How to Use Advertising Contests. Good and Bad Results of Contests. Rules to Follow in Planning Your Contest. How to Secure Testimonials. Summing Up.  
Memo 3 Advertising for Immediate Sales[Buy it!]

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Caples, John  1500.00 Booksandcollectibles BookScene  Hardcover. Book Condition: Very Good. Jacket Condition: No Jacket. First Edition. 1st Printing. Nice Firm Clean copy ! Light general wear. Tanning on endpapers. Binding Fine, hinges Fine, text pages fine. 1936 on title page, First Edition on Copyright page, Haper Code B-L (February 1936). 281 pages. John Caples believed in testing of ads, consistency in copywriting practice, and simplicity in advertisements. Caples wrote what probably is the most famous ad of all time: "They Laughed When I Sat Down At the Piano..." A few months later, he also wrote another famous ad: "They Grinned When The Waiter Spoke To Me In French". Both ads have been "plagiarized" and satirized continuously ever since. John Caples wrote 5 books: Tested Advertising Methods (1932) Advertising For Immediate Sales (1936) Advertising Ideas (1938) Making Ads Pay (1957) How to Make Your Advertising Make Money (1983). Contents: Foreword by Bruce Barton. Preface. How to Secure Immediate Sales from Advertising. Using the Price Appeal. Making People Buy Now. Direct-By-Mail Advertising. Copy that Creates Action. Advertising To Help Salesmen. How To Test Advertising. Results From Radio. Sales Action Via Telephone. Using Premiums to Increase Sales. Premium Success Stories. How to Use Advertising Contests. Good and Bad Results of Contests. Rules to Follow in Planning Your Contest. How to Secure Testimonials. Summing Up. Size: 8vo 7.75 - 9.75"" tall. Publisher: Harper & Brothers Boston, ...  
Memo 4 Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work [Buy it!]

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John Caples and Frederick C. Kendall  295.00 Biblio gStrum  Jan 01, 1938. Hardcover. Good. [FIRST EDITION] New York and London: McGraw Hill, 1938. Hardcover in gilt-lettered maroon cloth over boards. xiii, (1), 205 pages illustrated in b/w throughout. An examination of 100 print ads from then current products featuring work by Edward Steichen and others. Ex-library from an important American institution with typical marking, light soiling and wear to covers, else very good overall condition. (DC) 1938. US  
Memo 5 Tested Advertising Methods {REVISED EDITION} [Buy it!]

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Caples John {Author} with Fred E. Hahn {Revised By}  97.50 Biblio Glued To The Tube Books  Englewood Cliffs, New Jersey: Prentice-Hall Career & Personal Development, 1997. "A legend in advertising for more than sixty years, John Caples taught the advertising industry how to KNOW-not just guess-whether their ads worked. Now his classic reference on advertising that sells has been completely revised and updated by advertising consultant Fred Hahn to make it even more useful to advertising professionals everywhere. Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer....from finding the right appeal to putting it into your copy....from selling layouts to conducting practical, affordable testing. Caples shows you, step by step, how to make all your advertising successful." This book has 278 pages and is illustrated throughout. The text contains NO internal markings whatsoever.. Fifth Edition {First Printing}. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" Tall. 1997. Prentice-Hall Career & Personal Development 013244609X US  
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