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Memo 1 Advertising for Immediate Sales [Buy it!]

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Caples John  750.00 Biblio BookScene  Boston, MA: Harper & Brothers, 1936. First Edition. 1st Printing. Hardcover. Very Good/No Jacket. 8vo 7.75 - 9.75"" tall. "Nice Firm Clean copy ! Light general wear. Tanning on endpapers. Binding Fine, hinges Fine, text pages fine. 1936 on title page, First Edition on Copyright page, Haper Code B-L (February 1936). 281 pages. John Caples believed in testing of ads, consistency in copywriting practice, and simplicity in advertisements. Caples wrote what probably is the most famous ad of all time: "They Laughed When I Sat Down At the Piano..." A few months later, he also wrote another famous ad: "They Grinned When The Waiter Spoke To Me In French". Both ads have been "plagiarized" and satirized continuously ever since. John Caples wrote 5 books: Tested Advertising Methods (1932) Advertising For Immediate Sales (1936) Advertising Ideas (1938) Making Ads Pay (1957) How to Make Your Advertising Make Money (1983). Contents: Foreword by Bruce Barton. Preface. How to Secure Immediate Sales from Advertising. Using the Price Appeal. Making People Buy Now. Direct-By-Mail Advertising. Copy that Creates Action. Advertising To Help Salesmen. How To Test Advertising. Results From Radio. Sales Action Via Telephone. Using Premiums to Increase Sales. Premium Success Stories. How to Use Advertising Contests. Good and Bad Results of Contests. Rules to Follow in Planning Your Contest. How to Secure Testimonials. Summing Up. . ISBN: B00N0UCDXO. Catalogs: ...  
Memo 2 Advertising for Immediate Sales[Buy it!]

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Caples, John  750.00 Alibris BookScene via Alibris  Boston, MA Harper & Brothers 1936 First Edition. 1st Printing. Hardcover Very Good. No Jacket 8vo 7.75-9.75"" tall. Nice Firm Clean copy! Light general wear. Tanning on endpapers. Binding Fine, hinges Fine, text pages fine. 1936 on title page, First Edition on Copyright page, Haper Code B-L (February 1936). 281 pages. John Caples believed in testing of ads, consistency in copywriting practice, and simplicity in advertisements. Caples wrote what probably is the most famous ad of all time: "They Laughed When I Sat Down At the Piano..." A few months later, he also wrote another famous ad: "They Grinned When The Waiter Spoke To Me In French". Both ads have been "plagiarized" and satirized continuously ever since. John Caples wrote 5 books: Tested Advertising Methods (1932) Advertising For Immediate Sales (1936) Advertising Ideas (1938) Making Ads Pay (1957) How to Make Your Advertising Make Money (1983). Contents: Foreword by Bruce Barton. Preface. How to Secure Immediate Sales from Advertising. Using the Price Appeal. Making People Buy Now. Direct-By-Mail Advertising. Copy that Creates Action. Advertising To Help Salesmen. How To Test Advertising. Results From Radio. Sales Action Via Telephone. Using Premiums to Increase Sales. Premium Success Stories. How to Use Advertising Contests. Good and Bad Results of Contests. Rules to Follow in Planning Your Contest. How to Secure Testimonials. Summing Up.  
Memo 3 Advertising for Immediate Sales[Buy it!]

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Caples, John  750.00 Booksandcollectibles BookScene  Hardcover. Book Condition: Very Good. Jacket Condition: No Jacket. First Edition. 1st Printing. Nice Firm Clean copy ! Light general wear. Tanning on endpapers. Binding Fine, hinges Fine, text pages fine. 1936 on title page, First Edition on Copyright page, Haper Code B-L (February 1936). 281 pages. John Caples believed in testing of ads, consistency in copywriting practice, and simplicity in advertisements. Caples wrote what probably is the most famous ad of all time: "They Laughed When I Sat Down At the Piano..." A few months later, he also wrote another famous ad: "They Grinned When The Waiter Spoke To Me In French". Both ads have been "plagiarized" and satirized continuously ever since. John Caples wrote 5 books: Tested Advertising Methods (1932) Advertising For Immediate Sales (1936) Advertising Ideas (1938) Making Ads Pay (1957) How to Make Your Advertising Make Money (1983). Contents: Foreword by Bruce Barton. Preface. How to Secure Immediate Sales from Advertising. Using the Price Appeal. Making People Buy Now. Direct-By-Mail Advertising. Copy that Creates Action. Advertising To Help Salesmen. How To Test Advertising. Results From Radio. Sales Action Via Telephone. Using Premiums to Increase Sales. Premium Success Stories. How to Use Advertising Contests. Good and Bad Results of Contests. Rules to Follow in Planning Your Contest. How to Secure Testimonials. Summing Up. Size: 8vo 7.75 - 9.75"" tall. Publisher: Harper & Brothers Boston, ...  
Memo 4 Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work [Buy it!]

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John Caples and Frederick C. Kendall  295.00 Biblio gStrum  Jan 01, 1938. Hardcover. Good. [FIRST EDITION] New York and London: McGraw Hill, 1938. Hardcover in gilt-lettered maroon cloth over boards. xiii, (1), 205 pages illustrated in b/w throughout. An examination of 100 print ads from then current products featuring work by Edward Steichen and others. Ex-library from an important American institution with typical marking, light soiling and wear to covers, else very good overall condition. (DC) 1938. US  
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