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The superior man acts before he speaks, and afterwards speaks according to his action.
ISBN10: 0789001756, ISBN13: 9780789001757, [publisher: Routledge] Hardcover First Edition Near Fine hardcover in illustrated boards. Overall a bright and attractive copy, as new. 235 pp. [Richmond, VA, U.S.A.] [Publication Year: 1998]
ISBN10: 0789001756, ISBN13: 9780789001757, [publisher: Taylor & Francis 1998-01-06, New York] Hardcover Language: ENG [London, United Kingdom] [Publication Year: 1998]
Hardback. New. Most of the world's population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior, you'll leave all the dark, homophobic myths behind where they belong--in the closet--and come out into the light. In its colorful and informative chapters, you'll see why gay men are a vital consumer lifeline to today's clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how "mainstream" businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider "deviant." Specifically, you'll read about: in-depth, personal interviews from gay consumers real-life problems and market needs of gay men consumer behavior as political protest self-concept, identity, community, and culture the creation and maintenance of gay consumer subculture research methods and managerial implications of the studyA recent survey estimates that over six percent of U.S. consum ...
ISBN10: 0789001756, ISBN13: 9780789001757, [publisher: Taylor & Francis 1998-01-06, New York] Hardcover Language: ENG [London, United Kingdom] [Publication Year: 1998]
ISBN10: 0789001756, ISBN13: 9780789001757, [publisher: Taylor & Francis Inc] Hardcover New copy - Usually dispatched within 4 working days. [Southport, United Kingdom] [Publication Year: 1998]
ISBN10: 0789001756, ISBN13: 9780789001757, [publisher: Routledge] Hardcover Like New [Redhill, SURRE, United Kingdom] [Publication Year: 1998]
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