About this Item
1st edition. 332 pages. 9.25x6.00x1.00 inches. In Stock. Seller Inventory # __0805842047
Bibliographic Details
Title: Contemporary Consumption Rituals: A Research...
Publisher: Lawrence Erlbaum Assoc Inc
Publication Date: 2003
Binding: Hardcover
Condition: Brand New
About this title
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.
In this volume, the first in the Marketing and Consumer Psychology series:
The book, with an excellent set of contributors, should appeal to a relatively broad audience in marketing, communications, sociology, anthropology, and psychology. Otnes and Lowrey discuss the important role of ritual in the lives of consumers and the various roles we each play.
—Curtis P. Haugtvedt
Ohio State University
The editors have developed a thorough and well-organized volume. It covers a wide variety of topics and presents several theoretical and methodological approaches to comprehending ritual.
—Elizabeth C. Hirschman
Rutgers, The State University of New Jersey
"About this title" may belong to another edition of this title.
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