Creating Passion Brands: How to Build Emotional Brand Connection with Customers
EDWARDS, Helen
From WorldofBooks, Goring-By-Sea, WS, United Kingdom
AbeBooks Seller Since March 16, 2007
Quantity: 3From WorldofBooks, Goring-By-Sea, WS, United Kingdom
AbeBooks Seller Since March 16, 2007
Quantity: 3About this Item
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005038205
Bibliographic Details
Title: Creating Passion Brands: How to Build ...
Publisher: Kogan Page
Publication Date: 2007
Binding: Paperback
Condition: Very Good
About this title
Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
Helen Edwards has 16 years of experience working with brands, including Johnson & Johnson, Unilever and British Telecom. She lectures on brand management at London Business School.
Derek Day has 25 years of experience working with brands, most recently as Worldwide Creative Director for Unilever. He has won creativity and effectiveness awards for his work on Mercedes-Benz, British Telecom, and The Co-operative Bank."About this title" may belong to another edition of this title.
Store Description
WorldofBooks.com fully embraces the AbeBooks terms and conditions and we will do
what we can to resolve any issues.
Orders ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.
Payment Methods
accepted by seller