Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00070080313-G

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Bibliographic Details

Title: Advertisement and Promotions: An IMC ...

Publisher: TMH

Publication Date: 2008

Binding: Soft cover

About this title

Synopsis:

The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects.

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momox SE
Schreiberhauer Straße 30, Berlin, 10317, Germany

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