Text is cross-functional and shows relevance of the concepts for other business functions: marketing, accounting, management, human resources, information systems, etc.
* Apply concepts of operations management to real-world situations.
THINK OUTSIDE OF THE BOWL To succeed in the new economy, you need to think beyond your own individual functions within an organization and recognize the critical impact operations management has on any business. That's why Reid and Sander's OPERATIONS MANAGEMENT not only helps you understand the fundamentals of OM, it also shows why OM is the key to success in today's business environment and how it relates to every department in an organization.
Features
- Streamlined accessible coverage. The text's treatment of many topics is streamlined, and supplementary quantitative topics are included on the CD packaged with this book.
- A cross-functional approach. The authors focus on the close relationship between operations and other business functions, and how each functional area relies on OM information.
- Personal examples and effective pedagogy. Chapters feature personal examples and pedagogy to give you an intuitive understanding of the chapter concepts.
- Interactive technology package. Key concepts in each chapter are illustrated via software simulation, videos, and interactive spreadsheets.
And Virtual Company Interactive Consulting cases provide hands-on activities to put concepts into practice.
