Type in Use â " Effective Typography for Electronic Publishing 2e

Description:

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002988657

About this title:

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Synopsis: A guide to understanding and designing a publication's essential typographic elements. Organized by application --text, headlines, subheads, captions, etc. --Type in Use describes and illustrates the principles of designing pages with type and shows how the pros do it with carefully selected examples from a wide variety of current publications. It focuses on the standard type categories used in magazines, newsletters, and in-house documents; the principles can be applied to all print and electronic media. A chapter is devoted to the use of type on Web sites.

From the Author: Type in Use is still the only book to describe the flavors of editorial type, some of which are found in online and advertising typography as well. 
The most salient points of this book, which is out of print and available only in very limited numbers these days, have been included as a fairly lengthy Chapter 4 "Working type: type with jobs" in my book Listening to Type: Making Language Visible, published in 2016 by Allworth Press.

Bibliographic Details

Title: Type in Use â " Effective Typography for ...
Publisher: W W Norton & Co Inc
Publication Date: 1999
Binding: Paperback
Condition: Very Good