This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc., (www.populi.com) and the Pratt Institute. The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.

About the Author:

Jeffrey Zeldman has been designing websites since the Crimean War. His personal website at http://www.zeldman.com has been visited by millions. Jeffrey is the publisher and creative director of A List Apart (http://www.alistapart.com), a weekly magazine "For People Who Make Websites"; cofounder and leader of the advocacy group, The Web Standards Project (http://www.webstandards.org); and founder of Happy Cog (http://www.happycog.com), a web design agency. He is a featured columnist for publications including Adobe Web Center, PDN-Pix Magazine, and Crain's Creativity Magazine and speaks at web and design conferences around the world. But what he really wants to do is direct.

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