About this Item
New. In shrink wrap. Looks like an interesting title! 1.1. Seller Inventory # Q-0313300801
Bibliographic Details
Title: THE GILDED AGE PRESS, 1865-1900
Publisher: Praeger
Publication Date: 2003
Binding: Hardcover
Condition: New
About this title
American newspapers redefined journalism after the Civil War by breaking away from the editorial and financial control of the Democratic and Republican parties. Smythe chronicles the rise of the New Journalism, where pegging newspaper sales to market forces was the cost of editorial independence. Successful papers in post-bellum America thrived by catering to a mass audience, which increased their circulations and raised their advertising revenues. Still active politically, independent editors now sought to influence their readers' opinions themselves rather than serve as conduits for the party line.
Evaluates the American newspaper industry's transformation from political party organ to independent new business.
"About this title" may belong to another edition of this title.
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