This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. Acceptable - This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. PAPERBACK Standard-sized. Seller Inventory # M1403984905Z4

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Bibliographic Details

Title: BrandSimple: How the Best Brands Keep it ...

Publisher: St. Martin's Griffin

Publication Date: 2007

Binding: Paperback

Condition: Acceptable

About this title

Synopsis:

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.

From the Publisher:

"In a world of information overload and lack of trust in major institutions, the power of a simple idea conveyed through branding is more important than ever."--Richard Edelman, President & Chief Executive Officer, Edelman Worldwide

"About this title" may belong to another edition of this title.

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We are PENNSYLVANIA'S LARGEST USED BOOKSTORE specializing in second-hand and out- of-print scholarly books in all fields! We offer the finest selection of art books between New York and Chicago. We invite you to email us with any questions or concerns about any of our books. We are always interested in buying academic libraries and are willing to travel to collect your books!!

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