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PC Roadkill
Michael Hyman
Published by John Wiley & Sons Inc (Computers), 1995
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About the Book
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Seller Inventory # SONG1568843488
About this title:
Synopsis: An insider's guide to the computer industry provides revealing profiles of the medium's top gurus, exposes the marketing tactics that are used to draw customers, explains business trends, and provides humorous anecdotes. Original. (All Users).
Review: A tremendous compendium of computer humor, failed ad campaigns, very embarrassing gossip, and inside stories and techniques:
- a hard-drive manufacturer that filled its warehouse with boxes full of bricks so investors would think business was good. The ruse worked... for awhile;
- how to spy on competitors at trade shows;
- canonical interview questions at companies like Microsoft;
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Bibliographic Details
Title: PC Roadkill
Publisher: John Wiley & Sons Inc (Computers)
Publication Date: 1995
Binding: Paperback
Condition: Used: Good