About this Item
New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1403984905
Bibliographic Details
Title: BrandSimple: How the Best Brands Keep it ...
Publisher: St. Martin's Griffin
Publication Date: 2007
Binding: Paperback
Condition: new
About this title
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.
"About this title" may belong to another edition of this title.
Store Description
All books subject to prior sale. Books shipped via USPS Media Mail or Priority Mail. Extra postage required for heavy books and sets unless otherwise noted. Payment in U.S. dollars via VISA/MASTERCARD/DISCOVER. Sorry, we do not accept checks or money orders. Purchases may be returned within 30 days of receipt for refund; refund will be initiated upon receipt of returned book.
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.
Payment Methods
accepted by seller