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The Business of Research: RCA and the VideoDisc (Studies in Economic History and Policy: USA in the Twentieth Century)
Graham, Margaret B. W.
Published by Cambridge University Press, 1989
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New. Seller Inventory # Wizard0521368219
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Synopsis: The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Published in hardcover as RCA and the VideoDisc.
Book Description: The introduction of the VideoDisc represented RCA's ill-fated effort to recapture innovation-based leadership after a decade of successors to David Sarnoff who attempted corporate growth through unrelated diversification and acquisition.
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Bibliographic Details
Title: The Business of Research: RCA and the ...
Publisher: Cambridge University Press
Publication Date: 1989
Binding: Paperback
Condition: new