Capitalizing on Change: A Social History of American Business (The Luther H. Hodges Jr. and Luther H. Hodges Sr. Series on Business, Society and the State)

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Synopsis: Americans love "this year's model," relying on the "new" to be always "improved." Enthusiasm for the new, says Stanley Buder, is essential to American business, where innovation and change stoke the engines of economic energy. To really understand the history of business in America, he argues, we must understand the intertwining dynamics of social and business values.

In a history spanning over three hundred years, Buder examines the enveloping expansion of the market economy, the laggardly use of government to modify or control market forces, the rise of consumerism, the shifting role of small business, and much more. He concludes with the explosive development of business in the 1990s and its aftermath of crises and scandals. Along the way, he analyzes the ways American social values foster an entrepreneurial ethos and why the identification of change with progress provides a distinctive and provocative theme in American life.

Buder studies American business as not only an engine of wealth accumulation but also an important generator and reflector of American values. Capitalizing on Change is the first full-length business history in recent years to make this relationship clear.

Book Description: "This sweeping survey from colonial times to the summer of 2008 rejuvenates the theme of U.S. exceptionalism with a decisive and persuasive analysis. What made the nation so globally distinctive was a deep-seated entrepreneurial culture. Stanley Buder champions the individuals who drove the business system forward, from Ben Franklin to Bill Gates."--Edwin J. Perkins, University of Southern California, author of Wall Street to Main Street: Charles Merrill and Middle-Class Investors

Bibliographic Details

Title: Capitalizing on Change: A Social History of ...
Publisher: Univ of North Carolina Pr
Publication Date: 2009
Binding: Hardcover
Condition: New