Synopsis:
Let an actual former CFO introduce your students to the key financial management topics within PRACTICAL FINANCIAL MANAGEMENT, Sixth Edition. Author, former successful CFO, and recognized instructor William R. Lasher captivates readers with unique insights into the issues and challenges facing financial managers every day. From a look at hidden agendas and the biases of decision makers in the firm to the analyses of financial proposals, Lasher's practical, relevant presentation keep students reading. This edition examines the latest financial developments, including the financial crisis of 2008-2009. You will find an engaging, complete presentation perfectly matched to the needs of today's business students, from the use of everyday math, rather than advanced math in theory sections, to numerous worked-out examples and graphical and intuitive presentations. Lasher's PRACTICAL FINANCIAL MANAGEMENT, Sixth Edition, provides the understanding of financial management today's business students need for future success.
About the Author:
William R. Lasher has a unique background spanning both education and practice in finance that allows him to offer unique, firsthand insights into the world of financial management within this text. Prior to entering full-time academics, he worked for Texas Instruments, Harris Corporation, and the Pacific Telesis organization. He has held positions as a planner, a controller, and a subsidiary CFO. While working in business, Lasher served as an adjunct professor at the University of Dallas, the University of Texas at Dallas, and Golden Gate University in San Francisco. In 1988, he moved into a full-time position in education with Nichols College. Dr. Lasher holds a B.S. and an M.B.A. from Columbia University and a Ph.D. from Southern Methodist University. He is a certified public accountant and has published books on business planning, franchising, and the strategic management of small firms.
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