BrandSimple: How the Best Brands Keep it Simple and Succeed
Adamson, Allen P.
From Books of the Smoky Mountains, Del Rio, TN, U.S.A.
AbeBooks Seller Since August 6, 2021
Quantity: 1From Books of the Smoky Mountains, Del Rio, TN, U.S.A.
AbeBooks Seller Since August 6, 2021
Quantity: 1About this Item
Gently used book with ongoing seller support until you're fully satisfied with your purchase. Seller Inventory # oldport1403984905
Bibliographic Details
Title: BrandSimple: How the Best Brands Keep it ...
Publisher: Adamson, Allen P.
Publication Date: 2007
Binding: Soft cover
Condition: very good
About this title
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.
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