Apple: The Inside Story of Intrigue, Egomania, and Business Blunders

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  274 ratings by Goodreads

Synopsis: Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.

Review: Computer users who favor Macintosh products are truly enthralled with their machines. But after reading Apple: The Inside Story of Intrigue, Egomania, and Business Blunders, even the most zealous may be hard-pressed to defend the company that produces them. Here, Wall Street Journal technology reporter Jim Carlton chronicles the missteps that have befuddled the fallen giant of Cupertino between the initial and current regimes of cofounder Steve Jobs. Carlton combines a keen sense of observation with a slew of previously undisclosed facts to produce a damning history that will leave many wondering how the firm has managed to survive.

Bibliographic Details

Title: Apple: The Inside Story of Intrigue, ...
Publisher: Harper Paperbacks
Publication Date: 1998
Binding: Paperback
Condition: Good