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Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets
[Buy it!] | Wolfgang Mühl-Benninghaus | USD 217.79
(Thu May 23 14:45:44 2024) | Choosebooks/ZVAB | AHA-BUCH GmbH | ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer Berlin Heidelberg] Hardcover Druck auf Anfrage Neuware - Printed after ordering - Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
[Einbeck, Germany] [Publication Year: 2013]
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THEOLOGICAL DICTIONARY OF THE NEW TESTAMENT Volume VI
[Buy it!] | Kittel Gerhard & Friedrich Gerhard editors | USD 46.00
(Thu May 23 14:45:42 2024) | Biblio | J. Wyatt Books | Grand Rapids MI: Wm. B. Eerdmans Publishing Company, Date: 1978. Volume 6 only, of a ten volume set. Translated by Geoffrey W. Bromiley. 1003 pages in very good, clean condition. Clean endpapers. Green cloth with gilt titles on the spine. Corners are very lightly bumped, edges show light wear. Purple/blue DJ with white titles. Light wear on corners and edges. Binding good and tight. VG+/VG. Hard Cover. Very Good+/Very Good. 7 x 9 1/2. 1978. Wm. B. Eerdmans Publishing Company ISBN 0802822487 9780802822482 [CA] |
