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The Luxury Strategy [Buy it!] | Kapferer, Jean-Noël | USD 45.31 (Sun Jun 2 09:01:25 2024) | AbebooksDE | moluna | ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical anti-laws of successful luxury brand management, with this ground-breaking book.Über den Autorrnrn [Greven, Germany] [Publication Year: 2012] Show/Hide image |