1. Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 8.78
Dealer: Biblio, Better World Books
Description: Harvard Business Review Press. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Harvard Business Review Press ISBN 1422124827 9781422124826 [US] 

2. Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 10.43
Dealer: Biblio, Better World Books
Description: Harvard Business Review Press. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Harvard Business Review Press ISBN 1422124827 9781422124826 [US] 

3. Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean
by Roberto Verganti 
Price: USD 41.67
Dealer: AbebooksDE, AHA-BUCH GmbH
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Review Press Aug 2009] Hardcover Neuware - Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.But where does the vision come from With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in.Design-Driven Innovation offers a provocative new view of innovation thinking and practice. [Einbeck, Germany] [Publication Year: 2009]  

4. Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean
by Roberto Verganti 
Price: USD 37.49
Dealer: ZVAB, AHA-BUCH GmbH
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Review Press Aug 2009] Hardcover Neuware - Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.But where does the vision come from With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in.Design-Driven Innovation offers a provocative new view of innovation thinking and practice. [Einbeck, Germany] [Publication Year: 2009]  

5. Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti, Roberto. 
Price: USD 7.58
Dealer: Abebooks, Better World Books
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Review Press] Hardcover Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. [Mishawaka, IN, U.S.A.] [Publication Year: 2009]  

6. Design Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti, Roberto. 
Price: USD 7.24
Dealer: ZVAB, Better World Books
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Review Press] Hardcover Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. [Mishawaka, IN, U.S.A.] [Publication Year: 2009]  

7. Design Driven Innovation Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto. 
Price: USD 13.78
Dealer: Biblio, TextbookRush
Description: Very Good. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed! ISBN 1422124827 9781422124826 [US] 

8. Design Driven Innovation Changing the Rules of Competition By Radically Innovating What Things Mean Pocket Mentor
by Roberto Verganti 
Price: USD 32.01
Dealer: Alibris, Paperbackshop via Alibris
Description: Harvard Business Review Press 1/3/2009 12: 08: 00 AM Hardcover New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK. 

9. Design Driven Innovation Changing the Rules of Competition By Radically Innovating What Things Mean Pocket Mentor
by Verganti, Roberto 
Price: USD 37.81
Dealer: Alibris, Books2anywhere via Alibris
Description: McGraw-Hill Education 8/1/2009 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK. 

10. Design Driven Innovation Changing the Rules of Competition By Radically Innovating What Things Mean Pocket Mentor
by Verganti, Roberto 
Price: USD 39.54
Dealer: Alibris, Paperbackshop International via Alibris
Description: McGraw-Hill Education 8/1/2009 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK. 

11. Design Driven Innovation Changing the Rules of Competition by Radically Innovating What Things Mean Pocket Mentor
by Roberto Verganti 
Price: USD 33.19
Dealer: Abebooks, PBShop.store US
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Review Press] Hardcover New Book. Shipped from UK. Established seller since 2000. [Wood Dale, IL, U.S.A.] [Publication Year: 2009]  

12. Design Driven Innovation Changing the Rules of Competition by Radically Innovating What Things Mean Pocket Mentor
by Verganti, Roberto 
Price: USD 30.51
Dealer: AbebooksUK, PBShop.store UK
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: McGraw-Hill Education] Hardcover New Book. Shipped from UK. Established seller since 2000. [Fairford, GLOS, United Kingdom] [Publication Year: 2009]  

13. Design Driven Innovation Changing the Rules of Competition By Radically Innovating What Things Mean
by Verganti, Roberto 
Price: USD 13.78
Dealer: Alibris, TextbookRush via Alibris
Description: Harvard Business Review Press 2009 Hard cover Very good All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed! 

14. Design Driven Innovation Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti, Roberto. 
Price: USD 13.16
Dealer: Abebooks, TextbookRush
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Review Press] Hardcover Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. [Grandview Heights, OH, U.S.A.] [Publication Year: 2009]  

15. Design Driven Innovation Format: Hardcover
by Verganti, Roberto 
Price: USD 23.65
Dealer: Abebooks, INDOO
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Press] Hardcover Unread copy in mint condition [Avenel, NJ, U.S.A.] [Publication Year: 2009]  

16. Design Driven Innovation: Changing the Rules of Competition By Radically Innovating What Things Mean (Hardback Or Cased Book)
by Verganti, Roberto 
Price: USD 28.80
Dealer: Alibris, BargainBookStores via Alibris
Description: Harvard Business School Press 8/3/2009 Hardback or Cased Book New in New jacket Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (Hardback or Cased Book) 

17. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (Hardback or Cased Book)
by Verganti, Roberto 
Price: USD 29.18
Dealer: Abebooks, BargainBookStores
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business School Press 8/3/2009] Hardcover Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean 1.2 [Grand Rapids, MI, U.S.A.] [Publication Year: 2009]  

18. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (Pocket Mentor)
by Roberto Verganti 
Price: USD 11.58
Dealer: AbebooksDE, medimops
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Press] Hardcover Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. [Berlin, Germany] [Publication Year: 2009]  

19. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (Pocket Mentor)
by Roberto Verganti 
Price: USD 32.50
Dealer: AbebooksUK, Chiron Media
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Review Press 2009-08-01] Hardcover [Wallingford, United Kingdom] [Publication Year: 2009]  

20. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (Pocket Mentor)
by Roberto Verganti 
Price: USD 10.42
Dealer: ZVAB, medimops
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Press] Hardcover Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. [Berlin, Germany] [Publication Year: 2009]  

21. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Roberto Verganti 
Price: USD 21.52
Dealer: Biblio, AMMAREAL
Description: Harvard Business Review Press, Date: 2009. Hardcover. Very Good. Former library book. Damaged dust jacket. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. 2009. Harvard Business Review Press ISBN 1422124827 9781422124826 [FR] 

22. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Roberto Verganti 
Price: USD 30.76
Dealer: Biblio, The Saint Bookstore
Description: Hardback. New. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice. ISBN 1422124827 9781422124826 [GB] 

23. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 6.45
Dealer: Biblio, Blue Vase Books LLC
Description: UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. ISBN 1422124827 9781422124826 [US] 

24. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 38.99
Dealer: Biblio, Bonita
Description: hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. ISBN 1422124827 9781422124826 [US] 

25. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 32.91
Dealer: Biblio, BookCorner COM LLC
Description: UsedVeryGood. signs of little wear on the cover. ISBN 1422124827 9781422124826 [US] 

26. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 33.24
Dealer: Biblio, BookCorner COM LLC
Description: UsedLikeNew. Remainder mark ISBN 1422124827 9781422124826 [US] 

27. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 33.58
Dealer: Biblio, BookCorner COM LLC
Description: New. . ISBN 1422124827 9781422124826 [US] 

28. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 33.58
Dealer: Biblio, Ebooksweb COM LLC
Description: New. . ISBN 1422124827 9781422124826 [US] 

29. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 33.24
Dealer: Biblio, Ebooksweb COM LLC
Description: UsedLikeNew. Remainder mark ISBN 1422124827 9781422124826 [US] 

30. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 32.91
Dealer: Biblio, Ebooksweb COM LLC
Description: UsedVeryGood. signs of little wear on the cover. ISBN 1422124827 9781422124826 [US] 

31. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 9.65
Dealer: Biblio, Ergodebooks
Description: Harvard Business Review Press, Date: 2009-08-03. Pocket Mentor. hardcover. Used: Good. 2009. Harvard Business Review Press ISBN 1422124827 9781422124826 [US] 

32. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 24.35
Dealer: Biblio, Ergodebooks
Description: Harvard Business Review Press, Date: 2009-08-03. Pocket Mentor. hardcover. Used:Good. 2009. Harvard Business Review Press ISBN 1422124827 9781422124826 [US] 

33. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 101.60
Dealer: Biblio, GridFreed LLC
Description: Harvard Business Press, Date: 2009-08-03. Hardcover. New. New. In shrink wrap. Looks like an interesting title! 2009. Harvard Business Press ISBN 1422124827 9781422124826 [US] 

34. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 32.91
Dealer: Biblio, Phillybooks COM LLC
Description: UsedVeryGood. Minor shelf wear ISBN 1422124827 9781422124826 [US] 

35. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 33.58
Dealer: Biblio, Phillybooks COM LLC
Description: New. . ISBN 1422124827 9781422124826 [US] 

36. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 33.24
Dealer: Biblio, Phillybooks COM LLC
Description: UsedLikeNew. Remainder mark ISBN 1422124827 9781422124826 [US] 

37. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 34.15
Dealer: Biblio, Revaluation Books
Description: Harvard Business School Pr, Date: 2009. Hardcover. New. pocket mentor edition. 288 pages. 9.50x6.50x1.00 inches. 2009. Harvard Business School Pr ISBN 1422124827 9781422124826 [GB] 

38. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 46.41
Dealer: Biblio, Revaluation Books
Description: Harvard Business School Pr, Date: 2009. Hardcover. New. pocket mentor edition. 288 pages. 9.50x6.50x1.00 inches. 2009. Harvard Business School Pr ISBN 1422124827 9781422124826 [GB] 

39. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 38.00
Dealer: Biblio, Russell Books Ltd
Description: Harvard Business Press. New. Special order direct from the distributor Harvard Business Press ISBN 1422124827 9781422124826 [CA] 

40. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 10.63
Dealer: Biblio, Scott's books
Description: Hardcover. Fine. no book slip ISBN 1422124827 9781422124826 [US] 

41. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 6.44
Dealer: Biblio, ThriftBooks
Description: Harvard Business Review Press, Date: 2009. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 2009. Harvard Business Review Press ISBN 1422124827 9781422124826 [US] 

42. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 6.44
Dealer: Biblio, ThriftBooks
Description: Harvard Business Review Press, Date: 2009. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 2009. Harvard Business Review Press ISBN 1422124827 9781422124826 [US] 

43. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 5.49
Dealer: Biblio, Wonder Book
Description: Harvard Business Press. Used - Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Harvard Business Press ISBN 1422124827 9781422124826 [US] 

44. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
by Verganti Roberto 
Price: USD 3.53
Dealer: Biblio, World of Books Ltd
Description: Hardback. Very Good. ISBN 1422124827 9781422124826 [GB] 

45. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean [Hardcover] Verganti, Roberto
by Verganti, Roberto 
Price: USD 21.00
Dealer: Abebooks, RUSH HOUR BUSINESS
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Press] Hardcover clean well kept hardcover copy with dust jacket, price tag unclipped, no markings, stickers or stains. fast shipping with tracking number. [worcester, MA, U.S.A.] [Publication Year: 2009]  

46. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Verganti, Roberto [Hardcover ]
by Verganti, Roberto 
Price: USD 28.81
Dealer: Abebooks, booksXpress
Description: ISBN10: 1422124827, ISBN13: 9781422124826, [publisher: Harvard Business Press] Hardcover [Bayonne, NJ, U.S.A.] [Publication Year: 2009]  

47. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean Hardcover Verganti Roberto
by Verganti Roberto 
Price: USD 21.00
Dealer: Biblio, RUSH HOUR BUSINESS
Description: Harvard Business Press, Date: 2009-08-03. hardcover. Very Good. 6x1x9. clean well kept hardcover copy with dust jacket, price tag unclipped, no markings, stickers or stains. fast shipping with tracking number. 2009. Harvard Business Press ISBN 1422124827 9781422124826 [US] 

48. Design Driven Innovation: Changing the Rules of Competition By Radically Innovating What Things Mean
by Roberto Verganti 
Price: USD 50.26
Dealer: Alibris, Kennys.ie via Alibris
Description: Harvard Business Review Press 2009 Hard cover New 2009. Pocket Mentor. Hardcover.......We ship daily from our Bookshop. 

49. Design Driven Innovation: Changing the Rules of Competition By Radically Innovating What Things Mean
by Verganti, Roberto 
Price: USD 2.46
Dealer: Alibris, Blue Vase Books via Alibris
Description: Harvard Business Review Press 2009 Hard cover The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. 

50. Design Driven Innovation: Changing the Rules of Competition By Radically Innovating What Things Mean
by Verganti, Roberto 
Price: USD 31.79
Dealer: Alibris, Bonita via Alibris
Description: Harvard Business Press 2009 hardcover Good Access codes and supplements are not guaranteed with used items. May be an ex-library book.