1. Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)
by Friedrichsen, Mike und Wolfgang Mühl-Benninghaus: 
Price: USD 94.21
Dealer: ZVAB, Studibuch
Description: ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer] Hardcover 889 Seiten; 9783642288968.3 Sprache: Deutsch Gewicht in Gramm: 31 [Stuttgart, Germany] [Publication Year: 2013]  

2. Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)
by Friedrichsen, Mike und Wolfgang Mühl-Benninghaus: 
Price: USD 103.85
Dealer: AbebooksDE, Studibuch
Description: ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer] Hardcover 889 Seiten; 9783642288968.3 Sprache: Deutsch Gewicht in Gramm: 31 [Stuttgart, Germany] [Publication Year: 2013]  

3. Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets
by Friedrichsen, Mike (Editor), and Mühl-Benninghaus, Wolfgang (Editor) 
Price: USD 206.66
Dealer: Alibris
Description: Berlin, Heidelberg Springer 2013 2014 ed. Hard cover New. Sewn binding. Cloth over boards. 880 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Tables, black & white. Media Business and Innovation. 

4. Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation) [Hardcover ]
Price: USD 217.39
Dealer: Abebooks, booksXpress
Description: ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer] Hardcover [Bayonne, NJ, U.S.A.] [Publication Year: 2013]  

5. Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets
by Wolfgang Mühl-Benninghaus 
Price: USD 217.79
Dealer: ZVAB, AHA-BUCH GmbH
Description: ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer Berlin Heidelberg] Hardcover Druck auf Anfrage Neuware - Printed after ordering - Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations. [Einbeck, Germany] [Publication Year: 2013]  

6. Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)
Price: USD 231.22
Dealer: Abebooks, Lucky's Textbooks
Description: ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer] Hardcover [Dallas, TX, U.S.A.] [Publication Year: 2013]  

7. Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets
by Wolfgang Mühl-Benninghaus 
Price: USD 240.06
Dealer: AbebooksDE, AHA-BUCH GmbH
Description: ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer Berlin Heidelberg] Hardcover Druck auf Anfrage Neuware - Printed after ordering - Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations. [Einbeck, Germany] [Publication Year: 2013]  

8. Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets
by Mike Friedrichsen 
Price: USD 252.50
Dealer: Biblio, Ria Christie Collections
Description: Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets. ISBN 3642288960 9783642288968 [GB] 

9. Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation)
Price: USD 311.13
Dealer: AbebooksUK, dsmbooks
Description: ISBN10: 3642288960, ISBN13: 9783642288968, [publisher: Springer] Hardcover Like New [liverpool, United Kingdom] [Publication Year: 2013]