1. Marketing Lessons From the Grateful Dead
by Scott, David Meerman; Halligan, Brian 
Price: USD 3.72
Dealer: Alibris, ThriftBooks-Reno via Alibris
Description: Wiley 2010 Hardcover Good Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. 

2. Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History
by Scott, David Meerman 
Price: USD 3.75
Dealer: Alibris, Goodwill Industries via Alibris
Description: Wiley 2010 Hard cover The cover has visible markings and wear. Purchasing this item from Goodwill provides vocational opportunities for individuals with barriers to employment. 

3. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman,Halligan, Brian 
Price: USD 4.68
Dealer: Abebooks, Once Upon A Time Books
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. [Siloam Springs, AR, U.S.A.] [Publication Year: 2010]  

4. Marketing Lessons from The Grateful Dead: What Every Business Can Learn from The Most Iconic Band in History
by Halligan, Brian, Scott, David Meerman 
Price: USD 7.08
Dealer: ZVAB, Hamelyn
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! EAN: 9780470900529Tipo: LibrosCategoría: Título: Marketing Lessons from The Grateful Dead: What Every Business Can Learn from The Most Iconic Band in HistoryAutor: Halligan, Brian, Scott, David Meerman Editorial: Wiley Formato: Tapa dura [Madrid, Spain] [Publication Year: 2010]  

5. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman; Halligan, Brian 
Price: USD 7.57
Dealer: Abebooks, ZBK Books
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover May contain writing, notes, highlighting, bends or folds. Text is readable, book is clean, and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks. [Carlstadt, NJ, U.S.A.] [Publication Year: 2010]  

6. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman  
Price: USD 7.58
Dealer: AmazonUK, AmazonUK Marketplace
Description: Used - isbn: 0470900520 - isbn13: 9780470900529 Wiley  

7. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman, Halligan, Brian 
Price: USD 7.67
Dealer: Abebooks, SecondSale
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. [Montgomery, IL, U.S.A.] [Publication Year: 2010]  

8. Marketing Lessons from the Grateful Dead
by Scott, David Meerman; Halligan, Brian 
Price: USD 7.72
Dealer: Abebooks, ThriftBooks-Atlanta
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55 [AUSTELL, GA, U.S.A.] [Publication Year: 2010]  

9. Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
by Brian Halligan; David Meerman Scott 
Price: USD 7.74
Dealer: Biblio, ThriftBooks
Description: Wiley & Sons, Incorporated, John, Date: 2010. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 2010. Wiley & Sons, Incorporated, John ISBN 0470900520 9780470900529 [US] 

10. Marketing Lessons from The Grateful Dead: What Every Business Can Learn from The Most Iconic Band in History
by Halligan, Brian, Scott, David Meerman 
Price: USD 7.81
Dealer: Abebooks, Hamelyn
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! EAN: 9780470900529Tipo: LibrosCategoría: Título: Marketing Lessons from The Grateful Dead: What Every Business Can Learn from The Most Iconic Band in HistoryAutor: Halligan, Brian, Scott, David Meerman Editorial: Wiley Formato: Tapa dura [Madrid, Spain] [Publication Year: 2010]  

11. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott David Meerman Halligan Brian 
Price: USD 8.66
Dealer: Biblio, Once Upon a Time Books
Description: Wiley, 8/2/2010 12:00:01 AM. hardcover. Acceptable. 0.7874 in x 7.3622 in x 5.2756 in. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Date: 2000. Wiley ISBN 0470900520 9780470900529 [US] 

12. Marketing Lessons from The Grateful Dead: What Every Business Can Learn from The Most Iconic Band in History
by Halligan Brian Scott David Meerman 
Price: USD 8.77
Dealer: Biblio, Hamelyn
Description: Very Good. ISBN 0470900520 9780470900529 [ES] 

13. Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History
by Scott, David Meerman|Halligan, Brian 
Price: USD 8.85
Dealer: Alibris, ZBK Books via Alibris
Description: Wiley 2010 Hardcover Fair May contain writing notes highlighting bends or folds. Text is readable book is clean and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks. 

14. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman 
Price: USD 8.93
Dealer: ZVAB, WeBuyBooks
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover Most items will be dispatched the same or the next working day. [Rossendale, LANCS, United Kingdom] [Publication Year: 2010]  

15. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman 
Price: USD 9.57
Dealer: AbebooksUK, WeBuyBooks
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover Most items will be dispatched the same or the next working day. [Rossendale, LANCS, United Kingdom] [Publication Year: 2010]  

16. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by David Meerman Scott; Brian Halligan 
Price: USD 10.00
Dealer: Abebooks, The Self Helper
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover First Edition Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condition: Fine. First edition, first printing. Inscribed by author (Scott). "The Grateful Dead - rock legends, marketing pioneers. They broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!" [Guelph, ON, Canada] [Publication Year: 2010]  

17. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, D. M. & Halligan, B. 
Price: USD 10.48
Dealer: ZVAB, Anybook.com
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780470900529 [Lincoln, United Kingdom] [Publication Year: 2010]  

18. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Meerman, D. and Halligan, B. 
Price: USD 10.53
Dealer: ZVAB, Anybook.com
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley and Sons] Hardcover This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780470900529 [Lincoln, United Kingdom] [Publication Year: 2010]  

19. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Halligan, Brian 
Price: USD 10.84
Dealer: ZVAB, WorldofBooks
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. [Goring-By-Sea, WS, United Kingdom] [Publication Year: 2010]  

20. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott D. M. & Halligan B. 
Price: USD 11.02
Dealer: Biblio, Anybook.com
Description: Wiley, Date: 2010. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780470900529 2010. Wiley ISBN 0470900520 9780470900529 [GB] 

21. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Meerman D. and Halligan B. 
Price: USD 11.07
Dealer: Biblio, Anybook.com
Description: John Wiley and Sons, Date: 2010. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780470900529 2010. John Wiley and Sons ISBN 0470900520 9780470900529 [GB] 

22. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman; Halligan, Brian 
Price: USD 11.07
Dealer: Abebooks, Books Unplugged
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within [Amherst, NY, U.S.A.] [Publication Year: 2010]  

23. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman; Halligan, Brian 
Price: USD 11.07
Dealer: Abebooks, Book Deals
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). [Tucson, AZ, U.S.A.] [Publication Year: 2010]  

24. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by David Meerman Scott, Brian Halligan 
Price: USD 11.10
Dealer: Abebooks, Ergodebooks
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover [Houston, TX, U.S.A.] [Publication Year: 2010]  

25. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, D. M. & Halligan, B. 
Price: USD 11.23
Dealer: AbebooksUK, Anybook.com
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780470900529 [Lincoln, United Kingdom] [Publication Year: 2010]  

26. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Meerman, D. and Halligan, B. 
Price: USD 11.28
Dealer: AbebooksUK, Anybook.com
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley and Sons] Hardcover This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780470900529 [Lincoln, United Kingdom] [Publication Year: 2010]  

27. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Halligan Brian 
Price: USD 11.40
Dealer: Biblio, World of Books Ltd
Description: Hardback. Very Good. ISBN 0470900520 9780470900529 [GB] 

28. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Halligan, Brian 
Price: USD 11.62
Dealer: AbebooksUK, WorldofBooks
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. [Goring-By-Sea, WS, United Kingdom] [Publication Year: 2010]  

29. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott David Meerman 
Price: USD 12.24
Dealer: Biblio, Ergodebooks
Description: Wiley, Date: 2010-08-02. 1. hardcover. Used: Good. 2010. Wiley ISBN 0470900520 9780470900529 [US] 

30. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman, Halligan, Brian 
Price: USD 14.96
Dealer: AbebooksUK, Pieuler Store
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover 100% Customer Satisfaction Guaranteed ! The book shows some signs of wear from use but is a good readable copy. Cover in excellent condition. Binding tight. Pages in great shape, no tears. Not contain access codes, cd, DVD. [Suffolk, United Kingdom] [Publication Year: 2010]  

31. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman; Halligan, Brian 
Price: USD 16.33
Dealer: Abebooks, GoldBooks
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover New Copy. Customer Service Guaranteed [Denver, CO, U.S.A.] [Publication Year: 2010]  

32. Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman; Halligan, Brian; Walton, Bill (FRW) 
Price: USD 17.49
Dealer: Abebooks, GreatBookPrices
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover [Columbia, MD, U.S.A.] [Publication Year: 2010]  

33. Marketing Lessons from the Grateful Dead
by Scott, David Meerman, and Halligan, Brian 
Price: USD 17.69
Dealer: Alibris
Description: Hoboken, NJ Wiley 2010 Hard cover New. Glued binding. Paper over boards. 192 p. Contains: Halftones, black & white, Frontispiece. 

34. Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman; Halligan, Brian; Walton, Bill (FRW) 
Price: USD 18.89
Dealer: AbebooksUK, GreatBookPricesUK
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover [Castle Donington, DERBY, United Kingdom] [Publication Year: 2010]  

35. Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History (Hardback Or Cased Book)
by Scott, David Meerman 
Price: USD 19.01
Dealer: Alibris, BargainBookStores via Alibris
Description: John Wiley & Sons 8/2/2010 Hardback or Cased Book New in New jacket Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Hardback or Cased Book) 

36. Marketing Lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History
by David Meerman Scott 
Price: USD 19.15
Dealer: AbebooksUK, PBShop.store UK
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley and Sons] Hardcover New Book. Shipped from UK. Established seller since 2000. [Fairford, GLOS, United Kingdom] [Publication Year: 2010]  

37. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by David Meerman Scott 
Price: USD 20.05
Dealer: Biblio, The Saint Bookstore
Description: Hardback. New. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. ISBN 0470900520 9780470900529 [GB] 

38. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Hardback or Cased Book)
by Scott, David Meerman 
Price: USD 20.14
Dealer: Abebooks, BargainBookStores
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons 8/2/2010] Hardcover Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History 0.5 [Grand Rapids, MI, U.S.A.] [Publication Year: 2010]  

39. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman; Halligan, Brian 
Price: USD 20.38
Dealer: AbebooksUK, Ria Christie Collections
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover In [Uxbridge, United Kingdom] [Publication Year: 2010]  

40. MARKETING LESSONS FROM THE GRATEFUL DEAD
by SCOTT, DAVID MEERMAN 
Price: USD 20.55
Dealer: AbebooksUK, Speedyhen
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover [London, United Kingdom] [Publication Year: 2010]  

41. Marketing Lessons from the Grateful Dead What Every Business Can Learn from the Most Iconic Band in History
by Scott David Meerman/ Halligan Brian 
Price: USD 21.43
Dealer: Biblio, Revaluation Books
Description: John Wiley & Sons Inc, Date: 2010. Hardcover. New. 1st edition. 192 pages. 7.25x5.25x0.75 inches. 2010. John Wiley & Sons Inc ISBN 0470900520 9780470900529 [GB] 

42. Marketing Lessons from the Grateful Dead
by Brian Halligan 
Price: USD 21.80
Dealer: Biblio, Ria Christie Collections
Description: Hardback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets di ISBN 0470900520 9780470900529 [GB] 

43. Marketing Lessons from the Grateful Dead – What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman/ Halligan, Brian 
Price: USD 21.84
Dealer: AbebooksUK, Revaluation Books
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons Inc] Hardcover 1st edition. 192 pages. 7.25x5.25x0.75 inches. In Stock. [Exeter, United Kingdom] [Publication Year: 2010]  

44. Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History
by Scott, D. M. & Halligan, B. 
Price: USD 21.98
Dealer: Alibris, Anybook.com via Alibris
Description: Wiley 2010 Hard cover This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 300grams, ISBN: 9780470900529. 

45. Marketing Lessons From the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History
by Meerman, D. And Halligan, B. 
Price: USD 22.03
Dealer: Alibris, Anybook.com via Alibris
Description: John Wiley and Sons 2010 Hard cover This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 300grams, ISBN: 9780470900529. 

46. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman 
Price: USD 22.10
Dealer: Abebooks, Brook Bookstore
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover [Milano, MI, Italy] [Publication Year: 2010]  

47. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by Scott, David Meerman, Halligan, Brian 
Price: USD 22.34
Dealer: AbebooksUK, Pieuler Store
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley] Hardcover Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!! [Suffolk, United Kingdom] [Publication Year: 2010]  

48. Marketing Lessons from the Grateful Dead (Hardcover)
by David Meerman Scott 
Price: USD 22.62
Dealer: AbebooksUK, CitiRetail
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons Inc, New York] Hardcover First Edition Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. [Stevenage, United Kingdom] [Publication Year: 2010]  

49. Marketing Lessons from the Grateful Dead
by David Meerman Scott, Brian Halligan 
Price: USD 22.94
Dealer: ZVAB, Blackwell's
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: Wiley 2010-08-20, Hoboken, N.J.] Hardcover Language: ENG [London, United Kingdom] [Publication Year: 2010]  

50. Marketing Lessons from the Grateful Dead
by David Meerman Scott|Brian Halligan 
Price: USD 23.43
Dealer: ZVAB, moluna
Description: ISBN10: 0470900520, ISBN13: 9780470900529, [publisher: John Wiley & Sons] Hardcover Like all the best teachers, this book inspires you to do your own thinking.I found it enlightening and liberating. (Financial Times, August 2010). .a short but inspiring book which will give every business person pause for thought and some good ideas. [Greven, Germany] [Publication Year: 2010]