Paperback. Very Good. ISBN 076194351X 9780761943518 [GB]

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. ISBN 076194351X 9780761943518 [US]

Sage Pubns, Date: 2005. Paperback. New. 1st edition. 224 pages. 9.00x6.00x0.50 inches. 2005. Sage Pubns ISBN 076194351X 9780761943518 [GB]

ISBN10: 076194351X, ISBN13: 9780761943518, [publisher: Sage Publications, SAGE Publications Ltd] Softcover nach der Bestellung gedruckt Neuware - Printed after ordering - Why are sport stars central to celebrity culture What are the implications of their fame Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis).He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have contributed to the popularity of sport stars, while examining issues such as race and gender, the impact of professionalization, growing media coverage, the role of agents and the increasing presence of commercial corporations providing sponsorship and endorsement contracts.This book situates the sport star as the embodiment of the various tensions of age, class, race, gender and culture. It argues that sporting figures possess an increasingly rare quality of authenticity that gives them the capacity to lift and inspire people. The book is a major contribution to the sociology and culture of sport and celebrity.
[Einbeck, Germany] [Publication Year: ...
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SAGE Publications Ltd, Date: 2005-09-15. Paperback. New. New. In shrink wrap. Looks like an interesting title! 2005. SAGE Publications Ltd ISBN 076194351X 9780761943518 [US]

Sage Publications , pp. 224 . Papeback. New. Sage Publications ISBN 076194351X 9780761943518 [US]