ISBN10: 0875847595, ISBN13: 9780875847597, [publisher: McGraw-Hill Professional|Harvard Business School Press] Hardcover Identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. This book offers numerous real-world scenarios and les.
[Greven, Germany] [Publication Year: 1997]
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