ISBN10: 1780675666, ISBN13: 9781780675664, [publisher: Laurence King Publishing, London] Softcover Paperback. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
[Stevenage, United Kingdom] [Publication Year: ...
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ISBN10: 1780675666, ISBN13: 9781780675664, [publisher: Laurence King Publishing, London] Softcover Paperback. Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global ...
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Paperback / softback. New. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. ISBN 1780675666 9781780675664 [GB]

ISBN10: 1780675666, ISBN13: 9781780675664, [publisher: Laurence King Publishing] Softcover New copy - Usually dispatched within 4 working days.
[Southport, United Kingdom] [Publication Year: 2015]

ISBN10: 1780675666, ISBN13: 9781780675664, [publisher: Laurence King Publishing] Softcover New Book. Shipped from UK. Established seller since 2000.
[Wood Dale, IL, U.S.A.] [Publication Year: 2015]

ISBN10: 1780675666, ISBN13: 9781780675664, [publisher: Laurence King Publishing Aug 2015] Softcover Neuware - Ein Leitfaden zu Marketing und Branding in der Mode, von der Erstellung eines Kundenprofils bis zur Entwicklung der Markenidentität. Das Buch erklärt die Konzepte und zeigt, wie sie von der Haute Couture bis zum Massenmarkt, angewendet werden. Es werden alle Werkzeuge des modernen Marketings besprochen, von Modemessen über virales Marketing bis zu Online-Strategien.
[Einbeck, Germany] [Publication Year: 2015]
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ISBN10: 1780675666, ISBN13: 9781780675664, [publisher: Laurence King Publishing Aug 2015] Softcover Neuware - Ein Leitfaden zu Marketing und Branding in der Mode, von der Erstellung eines Kundenprofils bis zur Entwicklung der Markenidentität. Das Buch erklärt die Konzepte und zeigt, wie sie von der Haute Couture bis zum Massenmarkt, angewendet werden. Es werden alle Werkzeuge des modernen Marketings besprochen, von Modemessen über virales Marketing bis zu Online-Strategien.
[Einbeck, Germany] [Publication Year: 2015]
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