Kogan Page, 9/3/Date: 2012. New. Kogan Page, 9/3/2012 New All orders ship SAME or NEXT business day Expedited shipments will be received in 5-12 business days within the United States 100% Satisfaction Guaranteed! 2012. Kogan Page ISBN 0749464917 9780749464912 [VN]

Paperback. Very Good. ISBN 0749464917 9780749464912 [GB]

Kogan Page, Date: 2012-10-28. Hardcover. Like New. 2012. Kogan Page ISBN 0749464917 9780749464912 [US]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Sep 2012] Hardcover Neuware - The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of 'luxury' across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.The Luxury Strategy will help you to gain a thorough ...
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Kogan Page 9/3/2012 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

Hardback. New. Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book. ISBN 0749464917 9780749464912 [GB]

Kogan Page 9/3/2012 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Ltd] Hardcover New copy - Usually dispatched within 4 working days. This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.
[Southport, United Kingdom] [Publication Year: 2012]

UsedVeryGood. signs of little wear on the cover. ISBN 0749464917 9780749464912 [US]

New. . ISBN 0749464917 9780749464912 [US]

KOGAN PAGE. New. Special order direct from the distributor KOGAN PAGE ISBN 0749464917 9780749464912 [CA]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Ltd] Hardcover 2012. 2nd Edition. Hardcover. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756. . . . . .
[Galway, GY, Ireland] [Publication Year: 2012]