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1. The Luxury Strategy Buy it!

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Kapferer, Jean-Noël

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ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical anti-laws of successful luxury brand management, with this ground-breaking book.&Uumlber den Autorrnrn
[Greven, Germany] [Publication Year: 2012]

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2. The Luxury Strategy Buy it!

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Kapferer, Jean-Noël

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