ISBN10: 0275937585, ISBN13: 9780275937584, [publisher: Bloomsbury Publishing Plc, Westport] Hardcover Hardcover. A study of verdict effects, this book gives new evidence that media assessments of presidential debates sways voters. The authors conducted 2500 surveys and analyses of news reports to scrutinize the post-debate news of 1988. They also examined the effects of the "attack ads" used by Bush and Dukakis. They found that news media consistently downplay debate content and instead emphasize their own views on candidate performance; media verdicts influence voters as much as the debates themselves. This work should be of interest to journalists, researchers and civic groups concerned with elections, government, campaign reform and communications. They found that the news media consistently downplay debate content and instead emphasize their own views on candidate performance--media verdicts influence voters as much as the debates themselves.Extensive content analyses and more than 2,350 surveys were conducted to analyze media verdicts on the 1988 debates. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
[Wilmington, DE, U.S.A.] [Publication Year: 1991]