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Oxford University Press, Date: 1996. Book. Good. Soft cover. 3rd Edition. 1996. Oxford University Press ISBN 0195089421 9780195089424 [US]

Oxford University Press, Incorporated, Date: 1996. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 1996. Oxford University Press, Incorporated ISBN 0195089421 9780195089424 [US]

Oxford University Press, Incorporated. Used - Good. Used book that is in clean, average condition without any missing pages. Oxford University Press, Incorporated ISBN 0195089421 9780195089424 [US]

Oxford University Press, USA, Date: 1996-06-20. 3. paperback. Used: Good. 1996. Oxford University Press, USA ISBN 0195089421 9780195089424 [US]

ISBN10: 0195089421, ISBN13: 9780195089424, [publisher: Oxford University Press (New York)] Softcover First printing of third edition. Softcover volume, measuring approximately 5.5" x 8.25", is like new. This book contains a number of b&w textual illustrations. xxvi/578 pages. ""Packaging the Presidency," Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising."
[Brooktondale, NY, U.S.A.] [Publication Year: ...
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ISBN10: 0195089421, ISBN13: 9780195089424, [publisher: Oxford University Press, USA] Softcover
[Houston, TX, U.S.A.] [Publication Year: 1996]

Oxford Univ Pr, Date: 1996. Paperback. New. 3rd edition. 608 pages. 8.25x5.50x1.25 inches. 1996. Oxford Univ Pr ISBN 0195089421 9780195089424 [GB]

Oxford University Press, Date: 1996-06-20. Paperback. New. New. In shrink wrap. Looks like an interesting title! 1996. Oxford University Press ISBN 0195089421 9780195089424 [US]