USA: Motorbooks International, Date: 2004. This book pictures and specifies all the automotive models since 1950. So too is an interview specially for this book with the man who in 24 years at the top, made it all happen. English text. BMW is the most remarkable phenomenon to hit the auto industry in a generation. Celebrated for its luxury sports cars, motorcycles, and aero engines in the pre-war era, it squandered its glamorous heritage in the 1950s; on its knees and near bankruptcy, it was rejected as a lost cause when offered by desperate banks to Mercedes-Benz. But thanks to a wealthy German aristocrat, a brilliant engineer, and a young and inspirational manager, Von Kuenheim's Mercedes would soon regret not having scooped up the once-glorious firm. Pioneering the concept of the compact, high-quality sports saloon, the visionary new team systematically built BMW into the spectacular success we know today. Very good condition with light shelf-wear.. First Edition. Hard Cover. Very Good/Very Good. 384 Pages. 2004. Motorbooks International ISBN 0760319510 9780760319512 [GB]

Motorbooks. Hardcover. New. New. In shrink wrap. Looks like an interesting title! Motorbooks ISBN 0760319510 9780760319512 [US]