Paperback / softback. New. The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. ISBN 1107411696 9781107411692 [GB]

ISBN10: 1107411696, ISBN13: 9781107411692, [publisher: Cambridge University Press] Softcover Druck auf Anfrage Neuware - Printed after ordering - This book presents a theoretically informed approach to creative strategizing based on building metaphorical structures that represent organizations.
[Einbeck, Germany] [Publication Year: 2012]