ISBN10: 0593296346, ISBN13: 9780593296349, [publisher: Penguin Putnam Inc] Hardcover Hardcover. The gripping inside story of YouTube, the company that upended media, culture, industry, and democracyby a leading tech journalistAcross the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTubes technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. Its the story of a revolution in media and an industry run amok, how a devotion to a simple idealet everyone broadcast online and make money doing sounleashed an outrage and addiction machine that spun out of the companys control and forever changed the world.Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is ...

ISBN10: 0593296346, ISBN13: 9780593296349, [publisher: Penguin Putnam Inc] Hardcover Hardcover. The gripping inside story of YouTube, the company that upended media, culture, industry, and democracyby a leading tech journalistAcross the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTubes technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. Its the story of a revolution in media and an industry run amok, how a devotion to a simple idealet everyone broadcast online and make money doing sounleashed an outrage and addiction machine that spun out of the companys control and forever changed the world.Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is ...