University of Texas Press, April Date: 2015. Trade Paperback . Very Good. Shrinkwrapped. 2015. University of Texas Press ISBN 0292772548 9780292772540 [US]

University of Texas Press, Date: 2015-04-15. Paperback. Like New. 0.8000 9.0000 6.0000. Still Sealed in Plastic. Never used! University of Texas Press ISBN 0292772548 9780292772540 [US]

ISBN10: 0292772548, ISBN13: 9780292772540, [publisher: University of Texas Press] Softcover
[Castle Donington, DERBY, United Kingdom] [Publication Year: 2015]
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Paperback / softback. New. Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular ...

Austin, TX University of Texas Press 2015 Trade paperback New. Trade paperback (US). Glued binding. 331 p. Contains: Illustrations. Texas Film and Media Studies.

ISBN10: 0292772548, ISBN13: 9780292772540, [publisher: University of Texas Press] Softcover 2015. paperback. . . . . . Books ship from the US and Ireland.
[Olney, MD, U.S.A.] [Publication Year: 2015]

University of Texas Press 2015 Trade paperback New 2015. paperback......We ship daily from our Bookshop.

ISBN10: 0292772548, ISBN13: 9780292772540, [publisher: University of Texas Press] Softcover Still Sealed in Plastic. Never used!
[Simi Valley, CA, U.S.A.] [Publication Year: 2015]

University of Texas Press 2015 Paperback Fine Still Sealed in Plastic. Never used! As New Condition-Over 500, 000 Internet Orders Shipped.

University of Texas Press, Date: 2015. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780292772540 2015. University of Texas Press ISBN 0292772548 9780292772540 [GB]

ISBN10: 0292772548, ISBN13: 9780292772540, [publisher: University of Texas Press] Softcover SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item.
[Portland, ME, U.S.A.] [Publication Year: 2015]

University of Texas Press 2015 Trade paperback This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780292772540.

University of Texas Press 2015 paperback Good Access codes and supplements are not guaranteed with used items. May be an ex-library book.