ISBN10: 0135412110, ISBN13: 9780135412114, [publisher: Pearson Education (US), United States] Softcover Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This bible of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
[Goring-By-Sea, WS, United Kingdom] [Publication Year: 1999]

Prentice Hall 1999 8th ed. Hard Cover Good NOTE: PLEASE READ, Different Edition: Rare First Edition Hardcover, Prentice Hall Inc., 1952. Green Cloth hardcover, Good+/no dust jacket, text is clean, binding solid, some shelf wear and light soiling to cloth covers. A Very Rare 1st edition, 1st printing in good shape. 502 pp. Helps support Christian Homeschooling family.