Cambridge University Press, 3/5/Date: 2012. New. Cambridge University Press, 3/5/2012 New All orders ship SAME or NEXT business day Expedited shipments will be received in 5-12 business days within the United States 100% Satisfaction Guaranteed! 2012. Cambridge University Press ISBN 1107010659 9781107010659 [VN]

ISBN10: 1107010659, ISBN13: 9781107010659, [publisher: Cambridge University Press] Hardcover Pricing books are divided into two types. Economics texts cover pricing theoretically but rarely help the reader understand how to apply the concepts. Marketing pricing books explain 'how to do it' but rarely link the theoretical concepts to actual pricing decisions, often leading to incorrect pricing recommendations. The beauty of Vohra and Krishnamurthi's book is that it succinctly but accurately combines both pricing theory and practice. The reader is left with an understanding of both how to price in practice and why. This book is a must for every pricing course and every practitioner who wants to improve his or her pricing.' - Robert C. Blattberg, Carnegie Mellon University. 'Setting the right price is crucial to business performance. Vohra and Krishnamurthi have managed to write the most sophisticated book on pricing.' -Philip Kotler, Northwestern University. 'An insightful guide to pricing that is deeply rooted in economic theory. Vohra and Krishnamurthi are experts at both pricing and teaching.' - Jon Levin, Stanford University. 'With the advent of the Internet, auctions have become a very important aspect of pricing strategy. That's why I enjoyed reading the excellent chapter on auctions in this impressive book.' - Subrata K. Sen, Yale School of Management. 500 gr.
[Santiago, RM, Chile] [Publication Year: ...
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Principles of Pricing: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi. ISBN 1107010659 9781107010659 [GB]

Cambridge Univ Pr, Date: 2012. Hardcover. New. 1st edition. 200 pages. 9.25x6.25x1.00 inches. 2012. Cambridge Univ Pr ISBN 1107010659 9781107010659 [GB]

ISBN10: 1107010659, ISBN13: 9781107010659, [publisher: Cambridge University Press] Hardcover New
[Long Beach, CA, U.S.A.] [Publication Year: 2012]

Cambridge Univ Pr, Date: 2012. Hardcover. New. 1st edition. 200 pages. 9.25x6.25x1.00 inches. 2012. Cambridge Univ Pr ISBN 1107010659 9781107010659 [GB]

Cambridge University Press CUP , pp. 262 . Hardback. New. Cambridge University Press CUP ISBN 1107010659 9781107010659 [US]

ISBN10: 1107010659, ISBN13: 9781107010659, [publisher: Cambridge University Press] Hardcover First Edition Special order direct from the distributor
[Victoria, BC, Canada] [Publication Year: 2012]

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. ISBN 1107010659 9781107010659 [US]

ISBN10: 1107010659, ISBN13: 9781107010659, [publisher: Cambridge University Press] Hardcover
[Moncks Corner, SC, U.S.A.] [Publication Year: 2012]