ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Prompt service guaranteed.
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ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Buy for Great customer experience
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ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover
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ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover
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ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking
[Franklin Lakes, NJ, U.S.A.] [Publication Year: 2012]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Ltd] Hardcover 2012. 2nd Edition. Hardcover. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756. . . . . .
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ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover New. Fast Shipping and good customer service
[Fayetteville, TX, U.S.A.] [Publication Year: 2012]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Ltd, London] Hardcover Hardcover. The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy. Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book. Shipping may be from our UK warehouse or from our Australian or US warehouses, ...
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KOGAN PAGE. New. Special order direct from the distributor KOGAN PAGE ISBN 0749464917 9780749464912 [CA]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover
[Miami, FL, U.S.A.] [Publication Year: 2012]

Kogan Page Ltd 2012 Hardcover New 2nd edition. 352 pages. 9.50x6.50x1.25 inches.

Kogan Page, Date: 2012-09-25T00:00:01Z. hardcover. New. 104x17x151. 2012. Kogan Page ISBN 0749464917 9780749464912 [US]

New. . ISBN 0749464917 9780749464912 [US]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Buy with confidence! Book is in new, never-used condition
[Amherst, NY, U.S.A.] [Publication Year: 2012]

London Kogan Page 2012 Hard cover New in new dust jacket.

UsedVeryGood. signs of little wear on the cover. ISBN 0749464917 9780749464912 [US]

Kogan Page 10/28/2012 Hardback or Cased Book New in New jacket The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardback or Cased Book)

Kogan Page, Date: 2012-09-25. 2. hardcover. Used:Good. 2012. Kogan Page ISBN 0749464917 9780749464912 [US]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Sep 2012] Hardcover Neuware - The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of 'luxury' across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.The Luxury Strategy will help you to gain a thorough ...
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ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within
[Amherst, NY, U.S.A.] [Publication Year: 2012]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page] Hardcover In
[Uxbridge, United Kingdom] [Publication Year: 2012]

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Ltd] Hardcover 2nd edition. 352 pages. 9.50x6.50x1.25 inches. In Stock.
[Exeter, United Kingdom] [Publication Year: 2012]

Hardback. New. Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book. ISBN 0749464917 9780749464912 [GB]

Kogan Page 9/3/2012 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

ISBN10: 0749464917, ISBN13: 9780749464912, [publisher: Kogan Page Sep 2012] Hardcover Neuware -The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, worldwide best practices (beyond the traditional sectors of luxury) and first hand direct experience, it sets out the constraining and often paradoxical rules for success, such as turning marketing rules upside down. The second, completely revised and updated edition of this classic text explores the diversity of meanings of 'luxury' across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject, it provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.The Luxury Strategy will help you to gain a thorough ...
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