Jaico Publishing House, Date: 1999-11-01. Paperback. New. New. In shrink wrap. Looks like an interesting title! 1999. Jaico Publishing House ISBN 8172243731 9788172243739 [US]

ISBN10: 8172243731, ISBN13: 9788172243739, [publisher: Jaico Publishing House] Softcover nach der Bestellung gedruckt Neuware - Printed after ordering - FIFTH EDITION REVISED & UPDATED The fourth 'industrial revolution' is already upon us. Mass communication has played a key role in the emergence and advancement of each of the four industrial revolutions. Information and communication technologies (ICTs), from book publishing, the press and telegraph to cinema, recorded music, radio, television, computers, the internet and the mobile phone, have accelerated the diffusion and adoption of the many innovations spawned by these revolutions. Mass Communication in India begins with an introduction to mass communication theory (Chapter 1); this is followed by dedicated chapters (2 to 8) on journalism, cinema, radio, television, music, book publishing and the folk media. The remaining chapters (9 to 14) are given over to advertising and public relations, media audiences, mass communication and society, development communication, IT, telecommunications and the internet, and intellectual property rights (IPR) related to the mass media. Each chapter ends with a comprehensive list of recent publications for further reading. This fifth edition expands, revises and updates the critical analysis of both traditional mass media and the new digital social media in the context of the changing socio-cultural and political-economic scenario in India and around the world; ...
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Jaico Publishing House, Date: 1999. Paperback. New. 3rd completely rev. & updated ed edition. 278 pages. 8.35x1.18x5.43 inches. 1999. Jaico Publishing House ISBN 8172243731 9788172243739 [GB]

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Jaico Publishing House, Date: 1999-11-01. 3rd completely rev. & updated ed. Paperback. Used:Good. 1999. Jaico Publishing House ISBN 8172243731 9788172243739 [US]

Jaico Publishing House, Date: 1999-11. Paperback. Good. 1999. Jaico Publishing House ISBN 8172243731 9788172243739 [US]

Jaico Publishing House , pp. xiv + 407 3rd Completely Revised & Updated Edition, 23rd Jaico Impression . Papeback. New. Jaico Publishing House ISBN 8172243731 9788172243739 [US]

ISBN10: 8172243731, ISBN13: 9788172243739, [publisher: Jaico Publishing House] Softcover pp. xiv + 407 Figures
[Hounslow, United Kingdom] [Publication Year: 1999]

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Jaico. New. Jaico ISBN 8172243731 9788172243739 [IN]

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