ISBN10: 022634777X, ISBN13: 9780226347776, [publisher: University of Chicago Press] Hardcover Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
[Montgomery, IL, U.S.A.] [Publication Year: 2017]

ISBN10: 022634777X, ISBN13: 9780226347776, [publisher: University of Chicago Press 2017-12-22, Chicago] Hardcover Language: ENG
[London, United Kingdom] [Publication Year: 2017]

Hardback. New. This book explores Andy Warhol's creative engagement with social class. During the 1960s, as neoliberalism perpetuated the idea that fixed classes were a mirage and status an individual achievement, Warhol's work appropriated images, techniques, and technologies that have long been described as generically "American" or "middle class." Drawing on archival and theoretical research into Warhol's contemporary cultural milieu, Grudin demonstrates that these features of Warhol's work were in fact closely associated with the American working class. The emergent technologies which Warhol conspicuously employed to make his work home projectors, tape recorders, film and still cameras were advertised directly to the working class as new opportunities for cultural participation. What's more, some of Warhol's most iconic subjects Campbell's soup, Brillo pads, Coca-Cola were similarly targeted, since working-class Americans, under threat from a variety of directions, were thought to desire the security and confidence offered by national brands. Having propelled himself from an impoverished childhood in Pittsburgh to the heights of Madison Avenue, Warhol knew both sides of this equation: the intense appeal that popular culture held for working-class audiences and the ways in which the advertising industry hoped to harness this appeal in the face of growing middle-class skepticism regarding manipulative ...

ISBN10: 022634777X, ISBN13: 9780226347776, [publisher: University of Chicago Press 2017-12-22, Chicago] Hardcover Language: ENG
[London, United Kingdom] [Publication Year: 2017]

ISBN10: 022634777X, ISBN13: 9780226347776, [publisher: University of Chicago Press] Hardcover
[Milano, MI, Italy] [Publication Year: 2017]

ISBN10: 022634777X, ISBN13: 9780226347776, [publisher: University Of Chicago Press] Hardcover 2017. Hardcover. . . . . .
[Galway, GY, Ireland] [Publication Year: 2017]

ISBN10: 022634777X, ISBN13: 9780226347776, [publisher: University of Chicago Press] Hardcover New Book. Shipped from UK. Established seller since 2000.
[Wood Dale, IL, U.S.A.] [Publication Year: 2017]

ISBN10: 022634777X, ISBN13: 9780226347776, [publisher: University of Chicago Press] Hardcover
[Castle Donington, DERBY, United Kingdom] [Publication Year: 2017]
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University of Chicago Press 12/22/2017 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

University of Chicago Press 12/22/2017 12: 00: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

University of Chicago Press 2017 Hard cover New. Sewn binding. Cloth over boards. 202 p. Contains: Illustrations.

University of Chicago Press 2017 Hard cover New 2017. Hardcover......We ship daily from our Bookshop.