ISBN10: 1119216176, ISBN13: 9781119216179, [publisher: John Wiley & Sons Inc] Softcover Num Pages: 250 pages. BIC Classification: KC. Weight in Grams: 666. . 2017. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
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ISBN10: 1119216176, ISBN13: 9781119216179, [publisher: John Wiley & Sons Inc] Softcover 250 pages. 9.00x6.00x0.75 inches. In Stock.
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ISBN10: 1119216176, ISBN13: 9781119216179, [publisher: Wiley–Blackwell] Softcover
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ISBN10: 1119216176, ISBN13: 9781119216179, [publisher: Wiley-Blackwell 2017-11-06] Softcover
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Paperback / softback. New. ISBN 1119216176 9781119216179 [GB]

ISBN10: 1119216176, ISBN13: 9781119216179, [publisher: John Wiley & Sons Inc, New York] Softcover Paperback. A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene presents both opportunities and challenges for the biopharma business model. To capitalize on new digital technologies from R&D through commercialization requires industry leaders to adopt new business models, develop new digital and data capabilities, and partner with innovators and payers worldwide. Written by two experts, both of whom have had decades of experience in the field, this book provides a comprehensive overview of the new business context and marketing models for biotech companies. Informed by extensive input by senior biotech executives and leading consultancies serving the industry, it analyzes the strategies and key success factors for the financing, development, ...
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ISBN10: 1119216176, ISBN13: 9781119216179, [publisher: Wiley] Softcover
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Wiley 2017-10-16 Paperback Good Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking.

ISBN10: 1119216176, ISBN13: 9781119216179, [publisher: John Wiley & Sons Inc, New York] Softcover Paperback. A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene presents both opportunities and challenges for the biopharma business model. To capitalize on new digital technologies from R&D through commercialization requires industry leaders to adopt new business models, develop new digital and data capabilities, and partner with innovators and payers worldwide. Written by two experts, both of whom have had decades of experience in the field, this book provides a comprehensive overview of the new business context and marketing models for biotech companies. Informed by extensive input by senior biotech executives and leading consultancies serving the industry, it analyzes the strategies and key success factors for the financing, development, ...
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ISBN10: 1119216176, ISBN13: 9781119216179, [publisher: Wiley 2017-12-08, Hoboken, NJ] Softcover Language: ENG
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ISBN10: 1119216176, ISBN13: 9781119216179, [publisher: Wiley] Softcover
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Hoboken Wiley-Blackwell 2017 Paperback New. 320 p. Intended for professional and scholarly audience.

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ISBN10: 1119216176, ISBN13: 9781119216179, [publisher: Wiley] Softcover
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