ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover
[Galway, GY, Ireland] [Publication Year: 2020]

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover New
[Long Beach, CA, U.S.A.] [Publication Year: 2020]

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover
[Olney, MD, U.S.A.] [Publication Year: 2020]

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Simon & Schuster, New York] Hardcover Hardcover. Perfect for fans of Moneyball and The Book of Basketball , this vivid, thoroughly entertaining, and well-researched book explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Featuring writing that leaps off the page with energy and wit, journalist and basketball fan Pete Croatto takes us behind the scenes to the meetings that lead to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status. Essential reading ...
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ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover Buy with confidence! Book is in new, never-used condition 1.28
[Amherst, NY, U.S.A.] [Publication Year: 2020]

Atria Books, 2020-11-30. hardcover. New. 6x1x9. Date: 2011. Atria Books ISBN 1982103957 9781982103958 [RO]

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover
[Denver, CO, U.S.A.] [Publication Year: 2020]

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Simon & Schuster, New York] Hardcover Hardcover. Perfect for fans of Moneyball and The Book of Basketball , this vivid, thoroughly entertaining, and well-researched book explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Featuring writing that leaps off the page with energy and wit, journalist and basketball fan Pete Croatto takes us behind the scenes to the meetings that lead to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status. Essential reading ...
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Atria Books. New. New new Atria Books ISBN 1982103957 9781982103958 [US]

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover Buy for Great customer experience
[Houston, TX, U.S.A.] [Publication Year: 2020]

New. . ISBN 1982103957 9781982103958 [US]

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover
[Austin, TX, U.S.A.] [Publication Year: 2020]

UsedLikeNew. Remainder mark ISBN 1982103957 9781982103958 [US]

UsedLikeNew. Remainder mark ISBN 1982103957 9781982103958 [US]

UsedVeryGood. signs of little wear on the cover. ISBN 1982103957 9781982103958 [US]

UsedVeryGood. Minor shelf wear ISBN 1982103957 9781982103958 [US]

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover Very Good Copy. Customer Service Guaranteed
[Denver, CO, U.S.A.] [Publication Year: 2020]

Atria Books 2020 Hard cover Fine Remainder mark.

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover
[Bayonne, NJ, U.S.A.] [Publication Year: 2020]
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Atria Books 2020 Hard cover New

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Simon and Schuster] Hardcover Unread copy in mint condition
[Avenel, NJ, U.S.A.] [Publication Year: 2020]

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover
[Columbia, MD, U.S.A.] [Publication Year: 2020]
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ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item.
[Portland, ME, U.S.A.] [Publication Year: 2020]

ISBN10: 1982103957, ISBN13: 9781982103958, [publisher: Atria Books] Hardcover
[Bucharest, Romania] [Publication Year: 2020]

Paperback. Very Good. ISBN 1982103957 9781982103958 [GB]