ISBN10: 1605667927, ISBN13: 9781605667928, [publisher: Information Science Reference] Hardcover nach der Bestellung gedruckt Neuware - Printed after ordering - Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.
[Einbeck, Germany] [Publication Year: 2010]
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ISBN10: 1605667927, ISBN13: 9781605667928, [publisher: Information Science Reference] Hardcover Book is in NEW condition. 4.5
[Hawthorne, CA, U.S.A.] [Publication Year: 2010]

Hershey Information Science Reference 2010 Hard cover New. Glued binding. Cloth over boards. 772 p. Contains: Tables, black & white, Figures. Handbook of Research On....

Information Science Reference 2010 Hard cover New, US edition. Satisfaction guaranteed! !