ISBN10: 1937134857, ISBN13: 9781937134853, [publisher: Routledge] Hardcover
[Castle Donington, DERBY, United Kingdom] [Publication Year: 2014]
Show/Hide image

ISBN10: 1937134857, ISBN13: 9781937134853, [publisher: Routledge] Hardcover Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail. This book goes beyond the hype and focuses on the 20% that are ...

Hardback. New. ISBN 1937134857 9781937134853 [GB]

ISBN10: 1937134857, ISBN13: 9781937134853, [publisher: Routledge] Hardcover
[London, United Kingdom] [Publication Year: 2014]

ISBN10: 1937134857, ISBN13: 9781937134853, [publisher: Taylor & Francis Inc Mai 2014] Hardcover Neuware - Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage.
[Einbeck, Germany] [Publication Year: 2014]
Show/Hide image

ISBN10: 1937134857, ISBN13: 9781937134853, [publisher: Routledge] Hardcover In
[Uxbridge, United Kingdom] [Publication Year: 2014]

ISBN10: 1937134857, ISBN13: 9781937134853, [publisher: Taylor & Francis] Hardcover Brian Burke is a Research Vice President at Gartner, covering enterprise architecture for the past 15 years. He has also been leading research on the emerging gamification trend for the past three years. As an expert in enterprise architecture, he has worke.
[Greven, Germany] [Publication Year: 2014]
Show/Hide image

Hardback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and l ISBN 1937134857 9781937134853 [GB]

Oxford Routledge 2014 Hard cover New. Sewn binding. Cloth over boards. With dust jacket. 194 p. Contains: Illustrations, black & white, Figures.

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. ISBN 1937134857 9781937134853 [US]

Oxford Routledge 2014 Hard cover New. Sewn binding. Cloth over boards. With dust jacket. 194 p. Contains: Illustrations, black & white, Figures.

ISBN10: 1937134857, ISBN13: 9781937134853, [publisher: Routledge] Hardcover Buy with confidence! Book is in new, never-used condition 0.85
[Amherst, NY, U.S.A.] [Publication Year: 2014]

Taylor & Francis 5/1/2014 12: 00: 00 AM 1 Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.

ISBN10: 1937134857, ISBN13: 9781937134853, [publisher: Routledge] Hardcover New
[Long Beach, CA, U.S.A.] [Publication Year: 2014]

Taylor & Francis 5/1/2014 12: 00: 00 AM 1 Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.