ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover Druck auf Anfrage Neuware - Printed after ordering - The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times, and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation or 'demassification' of the mass audience. This study demonstrates, contrary to the opinion of some analysts, that the movement toward fragmentation and specialization will be modest and that the national media and common political culture will remain robust. W. Russell Neuman, directs the Communications Research Group of MIT's Media Laboratory. He has published widely and among his recent books are The Paradox of Mass Politics (1986) and the The Telecommunications Revolution (1991). Prior to teaching at MIT he held posts at Yale University and University of California, Berkeley.
[Einbeck, Germany] [Publication Year: ...
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ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Spain: Cambridge Univ Pr] Softcover First Edition
[Rome, Italy] [Publication Year: 1991]

ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover
[Dallas, TX, U.S.A.] [Publication Year: 1991]

Paperback / softback. New. This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience. ISBN 0521424046 9780521424042 [GB]

ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover New! This book is in the same immaculate condition as when it was published
[Tucson, AZ, U.S.A.] [Publication Year: 1991]

New York Cambridge University Press 1991 Trade paperback New. Trade paperback (US). Glued binding. 220 p. Contains: Unspecified, Halftones, Tables, Line drawings.

ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover New. In shrink wrap. Looks like an interesting title! 0.59
[North Las Vegas, NV, U.S.A.] [Publication Year: 1991]

Cambridge University Press 1991 paperback New