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ISBN10: 1567201113, ISBN13: 9781567201116, [publisher: Praeger] Hardcover Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.4 [Dallas, TX, U.S.A.] [Publication Year: 1998]
Praeger, Date: 1998. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 1998. Praeger ISBN 1567201113 9781567201116 [US]
Praeger. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry. Praeger ISBN 1567201113 9781567201116 [GB]
ISBN10: 1567201113, ISBN13: 9781567201116, [publisher: Praeger] Hardcover Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. [Waltham Abbey, HERTS, United Kingdom] [Publication Year: 1998]
Praeger 1998 Hard cover Good Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
ISBN10: 1567201113, ISBN13: 9781567201116, [publisher: Praeger] Hardcover New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. [Irving, TX, U.S.A.] [Publication Year: 1998]
Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The The Food Industry Wars: Marketing Triumphs and Blunders. ISBN 1567201113 9781567201116 [GB]
ABC-CLIO 1/25/1998 12: 06: 00 AM Hardcover PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
ISBN10: 1567201113, ISBN13: 9781567201116, [publisher: Bloomsbury Publishing Plc, Westport] Hardcover Hardcover. How food marketers make use of key variablessuch as innovation; target market; market segmentation; image; and physical, environmental, and human resourcesdetermines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. The authors discover that not all variables have to be used concurrently; some may be more important than others depending on environmental conditions, and the effective use of one variable may cancel the ineffectiveness of another. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts.Mazze and Michman examine 10 institutional formats in the American food marketing and distribution structuresupermarkets, fast-food, ice cream, soup, breakfast cereal, baby food, ethnic food, snack food, candy and soft-drinks. The supermarket industry is analyzed first with an overview of food marketing and distribution. Specific industries are then analyzed using the five key variables (innovation, image, target market, physical environment, and human resources) with a historical framework to help managers l ...
Westport, CT, USA: Quorum Books, Date: 1998. New Hardcover. Michman, Ronald D & Mazze, Edward M. The Food Industry Wars: marketing triumphs & blunders. Quorum Books: Westport, CT, USA 1998. 8vo lg HC 263pp. Indent 1998. Quorum Books ISBN 1567201113 9781567201116 [AU]
ISBN10: 1567201113, ISBN13: 9781567201116, [publisher: Bloomsbury 3PL] Hardcover nach der Bestellung gedruckt Neuware - Printed after ordering - How food marketers make use of key variables-such as innovation; target market; market segmentation; image; and physical, environmental, and human resources-determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. The authors discover that not all variables have to be used concurrently; some may be more important than others depending on environmental conditions, and the effective use of one variable may cancel the ineffectiveness of another. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts.Mazze and Michman examine 10 institutional formats in the American food marketing and distribution structure-supermarkets, fast-food, ice cream, soup, breakfast cereal, baby food, ethnic food, snack food, candy and soft-drinks. The supermarket industry is analyzed first with an overview of food marketing and distribution. Specific industries are then analyzed using the five key variables (innovation, image, target market, physical environment, and human resources) with a hist ...
DISCLOSURE:
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission at no extra cost to you. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network, Amazon and Alibris.
