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Cambridge University Press 1991 paperback Very good Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Cambridge University Press, 11/29/Date: 1991 12:00:01. paperback. Very Good. 0.4488 in x 8.9882 in x 6.0197 in. 1991. Cambridge University Press ISBN 0521424046 9780521424042 [US]
W. Russell Neuman (Massachusetts Institute of Technology)
USD
2.89
WorldofBooks /ZVAB
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press, United Kingdom, Cambridge] Softcover The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience. Some analysts have suggested that with the growth of increasingly specialised cable television channels and electronic publishing, people will filter and pre-select news concerning only their own special interests and, as a result, cultural and political life will become increasingly polarised. This study demonstrates, however, that the movement towards fragmentation will be modest. It concludes that the production and promotion costs and economies of scale for electronic media put natural constraints on special interest, small audience programming. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. [Goring-By-Sea, WS, United Kingdom] [Publication Year: 1991]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. [Chicago, IL, U.S.A.] [Publication Year: 1991]
W. Russell Neuman (Massachusetts Institute of Technology)
USD
3.14
WorldofBooks /AbebooksUK
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press, United Kingdom, Cambridge] Softcover The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience. Some analysts have suggested that with the growth of increasingly specialised cable television channels and electronic publishing, people will filter and pre-select news concerning only their own special interests and, as a result, cultural and political life will become increasingly polarised. This study demonstrates, however, that the movement towards fragmentation will be modest. It concludes that the production and promotion costs and economies of scale for electronic media put natural constraints on special interest, small audience programming. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. [Goring-By-Sea, WS, United Kingdom] [Publication Year: 1991]
Wonder Book - Member ABAA/ILAB via Alibris /Alibris
Cambridge University Press 1991 Trade paperback Good Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Cambridge University Press. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Cambridge University Press ISBN 0521424046 9780521424042 [US]
Cambridge University Press. Collectible - Very Good. Signed Copy Collectible - Very Good. Signed/Inscribed by author on front endpage. Cambridge University Press ISBN 0521424046 9780521424042 [US]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover Signed Copy . Signed/Inscribed by author on front endpage. [Frederick, MD, U.S.A.] [Publication Year: 1991]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780521424042 [Lincoln, United Kingdom] [Publication Year: 1991]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover Signed Copy . Signed/Inscribed by author on front endpage. [Frederick, MD, U.S.A.] [Publication Year: 1991]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. [Dunfermline, United Kingdom] [Publication Year: 1991]
Cambridge University Press, Date: 1991. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780521424042 1991. Cambridge University Press ISBN 0521424046 9780521424042 [GB]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780521424042 [Lincoln, United Kingdom] [Publication Year: 1995]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780521424042 [Lincoln, United Kingdom] [Publication Year: 1991]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover Used book that is in excellent condition. May show signs of wear or have minor defects. [Mishawaka, IN, U.S.A.] [Publication Year: 1991]
Cambridge University Press. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Cambridge University Press ISBN 0521424046 9780521424042 [GB]
Cambridge University Press, Date: 1995. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780521424042 1995. Cambridge University Press ISBN 0521424046 9780521424042 [GB]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover Used book that is in excellent condition. May show signs of wear or have minor defects. [Mishawaka, IN, U.S.A.] [Publication Year: 1991]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780521424042 [Lincoln, United Kingdom] [Publication Year: 1995]
Cambridge University Press, Date: 1991. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. 1991. Cambridge University Press ISBN 0521424046 9780521424042 [US]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.72 [Dallas, TX, U.S.A.] [Publication Year: 1991]
Cambridge University Press. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Cambridge University Press ISBN 0521424046 9780521424042 [US]
Cambridge University Press. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Cambridge University Press ISBN 0521424046 9780521424042 [US]
Cambridge University Press. Used - Good. Used book that is in clean, average condition without any missing pages. Cambridge University Press ISBN 0521424046 9780521424042 [US]
Cambridge University Press 1991 paperback Very good Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! [Dallas, TX, U.S.A.] [Publication Year: 1991]
New York Cambridge University Press 1992 Trade paperback Fine. Signed by previous owner. Trade paperback (US). Glued binding. Contains: Illustrations, black & white. Audience: General/trade. previous owner's name. Clean, tight pages. No bent corners.
New York: Cambridge University Press. Date: 1992. Trade paperback. Fine. Signed by previous owner.. Trade paperback (US). Glued binding. Contains: Illustrations, black & white. Audience: General/trade. . previous owner's name. Clean, tight pages. No bent corners. . 1992. Cambridge University Press ISBN 0521424046 9780521424042 [US]
New York: Cambridge University Press, Date: 1993. Reprint. Softcover. Very Good/None. 202 pages. Softcover. Light wear. Clean, tight copy. Record # 611600 1993. Cambridge University Press ISBN 0521424046 9780521424042 [US]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge Univ Pr, West Nyack, New York, U.S.A.] Softcover Gd. condition - Focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. (KE37175z) [Oakland, CA, U.S.A.] [Publication Year: 1992]
Cambridge University Press 1991 Trade paperback This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780521424042.
Cambridge University Press 1995 Trade paperback This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780521424042.
West Nyack, New York, U.S.A.: Cambridge Univ Pr, Date: 1992. Gd. condition - Focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication... (KE37175z). Soft Cover. Good. 1992. Cambridge Univ Pr ISBN 0521424046 9780521424042 [US]
ISBN10: 0521424046, ISBN13: 9780521424042, [publisher: Cambridge University Press] Softcover New. Fast Shipping and good customer service [Fayetteville, TX, U.S.A.] [Publication Year: 1991]
West Nyack, New York, U.S.A.: Cambridge Univ Pr. Very Good. Date: 1992. Soft Cover. 0521424046 (V231) . 1992. Cambridge Univ Pr ISBN 0521424046 9780521424042 [US]
Cambridge University Press 1991 paperback Good Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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DISCLOSURE:
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission at no extra cost to you. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network, Amazon and Alibris.
